Submit Your Article
Easily Follow WebProNews
Follow us on Facebook, Twitter, Buzz... it's up to you.
We've made it very easy to follow WebProNews
Join our Facebook community. Simply click the "Become a Fan" button >>
Yahoo Makes Strides In Entertainment Search
News, photos, videos, tweets, and suggestions introduced on results page1 comment Friday, March 12, 2010
If Yahoo has its way, it'll soon be the place to go for information about movies, TV shows, and the celebrities who star in them. Yahoo announced several upgrades to its search engine this morning, and they're all meant to make entertainment-related queries turn up much better results.
A Yahoo representative told WebProNews, "Today Yahoo! Search is unveiling new ways for people to explore information on their favorite celebs and TV shows by providing the most comprehensive and up to the moment entertainment news and content. With Yahoo! Search's celebrity shortcuts, people can see news, photos, movies and even the celebrity's official tweets right on the search results page."
What's more, "Yahoo! is also introducing a TV shortcut so people can search for their favorite TV shows and see videos, episode lists, schedules and ratings from Yahoo! TV." And "we are launching new celebrity-related suggestions on the left-side of the Yahoo! Search results page for entertainment queries, with links to results for related people, movies, etc."
You can see an example of how this all comes together below. The results page packs in a whole lot of information, but still manages to not look overly cluttered or messy.
Yahoo appears to have leapfrogged well ahead of Google and Bing with these upgrades.
Publish A Comment
-
3 Steps for Creating a Social Media Strategy
Social media is all about engaging with people whether it be clients,... -
Real-Time Opportunities for Marketers
The explosion of social media has given consumers a strong desire to... -
Why SEO Fundamentals Still Matter
Since SEO is constantly changing, how can SEOs determine the most... -
What Collecta Is Doing to Succeed in Real-Time
Since the majority of people have access to information at their...
     |
um...
This is the perfect move for Yahoo (imho). They have been so focused on Celebs, News, Music, and so on for a long time. I have read so many articles about how Yahoo won't last yadadaa, but they have a huge advantage over a lot of other sites in the fact that they are so socially plugged in to the entertainment market.
If Yahoo can nail this idea down, and if they do it right, they could be the entertainment hub of the future, the transition won't even be that hard for them. They should work together with Perez and TMZ to capture more of the market, and build their entertainment fortress. That would be awesome.