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Microsoft To Spend $2 Billion On Bing Ads In The UK
TV commercials will start airing this week3 comments Monday, March 8, 2010
As fans of "The Office" may know, it's fairly common for the entertainment industry to take a successful concept and adapt it for use overseas. And now, Microsoft's performing a similar conversion, launching a "Bing and decide" advertising campaign in the U.K.
It's a good bet that you've seen a couple of these amusing TV spots by now; they feature one person trying to talk to another, but the second individual, suffering from "search overload," is only able to respond by rattling off absurd details related to certain keywords.
It's commercials in this vein that Microsoft intends to air in the U.K., starting this Wednesday and continuing through the middle of June. Mark Sweney reported that the campaign will cost the company a significant amount: $2 billion.
Ashley Highfield, who used to work for the BBC and now holds the lengthy title "Managing Director & VP, Consumer & Online UK" at Microsoft, also assured Sweney, "This is a big moment - we are taking out our slingshots and taking on Goliath."
Highfield didn't lay out what sort of market share gains Microsoft hopes to make as a result of this ad campaign.
Google is at the end of the game
every time people talk about google makes me laugh. you can get lucky once, not always. google's little tiny programming trick comes from AJAX, and that, everybody, including this reader have mastered. Mind you, AJAX comes directly from DHTML that only Microsoft IE provide at the beginning. Simply put, if google lose 10% search share, it has to cut a lot of jobs. if it lose 20% share, its gone home.
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Money to burn
Microsoft is wasting its money. Google position as innovator and market mover in search is secure. It is a trusted brand. Shows that the Windows/Office monopoly still generating obscene profits for Microsoft, but those days are numbered. When Google Chrome OS gets going, Microsoft margins will surely narrow.