Top 50 Branded Facebook Fan Pages, July 2011

Just shy of hitting the 50 million fans mark, Facebook’s own fan page still dominates the top 50 branded Facebook fan pages. While the top 20 is nearly identical to May (the exception being Xbox taking over the #20 spot from adidas Originals), there has been a lot going on in the bottom portion of the top 50.

Top Movers

The top movers in terms of Facebook fan numbers were Walmart, up 5 spots, Levi’s, up a massive 18 spots (previously off the top 50), and Kohl’s, up 6 spots. All of these gains are impressive. Levi’s alone added over a million fans the past month.

The top gainers on a percentage basis were:

Walmart – 13%

Levi’s – 37%

Kohl’s – 11%

A new brand also leapt onto the list: Zoosk, an online dating community.

Biggest Losers

Only having been on the top 50 for two months, Playboy was promptly knocked out of the running, along with 5 Gum and Abercrombie. Nobody dropped a lot in the ranking (most just by -1).

Top 50 Branded Facebook Fan Pages, July 2011

Current Rank (07/28/11)		Rank by Fan Count (06/28/11)	Change in Rank	Fans as of 06/28/11	Fans as of 07/28/2011	% increase
1	Facebook	1	0	47,114,677	49,524,559	5%
2	YouTube	2	0	40,390,505	42,526,561	5%
3	Coca-Cola	3	0	31,470,958	32,869,873	4%
4	Disney	4	0	26,490,471	27,416,269	3%
5	MTV	5	0	24,916,774	26,353,774	6%
6	Starbucks	6	0	23,447,620	24,073,422	3%
7	Oreo	7	0	21,728,742	22,405,615	3%
8	Red Bull	8	0	21,103,089	21,651,042	3%
9	Converse All Stars	9	0	19,770,841	20,296,025	3%
10	Converse	10	0	18,895,119	19,510,499	3%
11	Skittles	11	0	18,271,230	18,801,788	3%
12	Playstation	12	0	16,151,382	16,707,826	3%
13	iTunes	13	0	15,784,300	16,231,220	3%
14	Pringles	14	0	14,686,820	15,056,291	3%
15	Victoria’s Secret	15	0	14,305,531	14,682,560	3%
16	Live Messenger	16	0	13,889,211	14,077,133	1%
17	Ferrero Rocher	17	0	11,657,243	11,864,188	2%
18	Monster Energy	18	0	11,424,361	11,805,653	3%
19	Nutella	19	0	10,653,266	10,870,673	2%
20	Xbox	21	1	10,296,642	10,776,712	5%
21	adidas Originals	20	-1	10,397,711	10,592,571	2%
22	Disneyland	22	0	10,057,177	10,318,332	3%
23	Dr. Pepper	23	0	9,859,733	10,225,578	4%
24	Victoria’s Secret Pink	24	0	9,854,313	10,094,839	2%
25	Starburst	26	1	9,492,550	9,754,899	3%
Current Rank (07/28/11)		Rank by Fan Count (06/28/11)	Change in Rank	Fans as of 06/28/11	Fans as of 07/28/2011	% increase
26	Zara	25	-1	9,540,439	9,751,782	2%
27	McDonalds	28	1	9,122,711	9,572,651	5%
28	Disney Pixar	27	-1	9,223,326	9,570,044	4%
29	Nike Football	29	0	8,339,837	8,612,601	3%
30	Subway	30	0	7,744,183	7,924,287	2%
31	Walmart	36	5	7,017,416	7,911,582	13%
32	H&M	31	-1	7,652,545	7,840,458	2%
33	Reese’s	32	-1	7,615,312	7,809,380	3%
34	Blackberry	33	-1	7,289,732	7,593,951	4%
35	Taco Bell	34	-1	7,108,820	7,308,113	3%
36	Starbucks Frappuccino	35	-1	7,059,907	7,293,369	3%
37	Burberry	38	1	6,799,283	7,237,763	6%
38	Walt Disney World	37	-1	6,988,262	7,126,250	2%
39	National Geographic	39	0	6,645,220	6,897,660	4%
40	Google Chrome	40	0	6,374,879	6,570,996	3%
41	Lacoste	41	0	6,082,545	6,233,183	2%
42	Levi’s	60	18	4,544,838	6,223,835	37%
43	BMW	42	-1	6,011,870	6,211,963	3%
44	Mountain Dew	43	-1	5,632,396	5,812,283	3%
45	Hollister	45	0	5,525,133	5,725,691	4%
46	DC Shoes	44	-2	5,546,111	5,719,110	3%
47	Puma	46	-1	5,336,331	5,440,528	2%
48	Kohl’s	54	6	4,858,984	5,381,433	11%
49	Sony Ericsson	47	-2	5,190,519	5,372,038	3%
50	Zoosk	new			5,238,800

Methodology

For the full methodology as to which types of pages are included and which are not included, please see the bottom of the main page for the Top 50 branded Facebook fan pages.

Check out Ignite Social Media for more articles by Jim Tobin