To Help Content Creators, YouTube Will Up Video Visibility on the Homepage
YouTube, who has turned its attention to content creators and channels over the past year, is looking to reward them by giving them more real estate on users’ homepages.
Starting next week, logged-in users will see a new look to the homepage. It’ll put more videos from individual channel above the fold, replacing the one-video-per-line current format with one that puts multiple videos on each line.
Currently, here’s what the YouTube homepage looks like for logged-in users. The channels they subscribe to get one video per line in the recent activity stream:
And next week, users will see more videos, side-by-side, on each row on the homepage:
YouTube has also changed how updates from channels are displayed on the homepage. If a user has been watching a bunch of videos from a series, they may see an update telling them to watch the next episode in the series.
Also, to help someone find the next best thing to watch, we’re looking for patterns in how viewers use YouTube. We know that a lot of fans come back to watch every single video from their favorite channels, regardless of whether those videos were uploaded yesterday or last year. For those most loyal fans, we want to make sure that their favorite channels are always up top so they never miss a beat. And for those fans that watch mainly from their subscriptions, we’ll move their other recommendations further down so they can always see their favorite channels first.
These improvements will rollout next week, and YouTube says that there are more coming “to make the homepage smarter.”