Tim Cook Says iPhone 5’s Display Size Was Right Choice, Suggests Larger iPhone Isn’t Happening

    January 24, 2013
    Zach Walton
    Comments are off for this post.

One of the most prevalent rumors concerning the iPhone 5S, or iPhone 6, is that it will feature a larger display. The first rumor said that the next iPhone would come with multiple display sizes for consumers to choose from. You might not want to get your hopes for a larger iPhone though as Apple CEO Tim Cook thinks the current size is just perfect.

During Apple’s Q1 2013 earnings call, Cook was asked about the latest rumors regarding a larger iPhone being on the horizon. The increased size of Android devices, and their increased popularity, have some analysts questioning Apple’s decision to stay small. For his part, Cook says that the iPhone 5’s 4-inch display is just fine:

The iPhone 5 offers as you know a new 4-inch Retina display, which is the most advanced display in the industry and no one comes close to matching the level of quality as the Retina display. It also provides a larger screen size for iPhone customers without sacrificing the one-handed ease-of-use that our customers love. So, we put a lot of thinking into screen size and believe we’ve picked the right one.

It’s not an outright denial, but it suggests that Apple thinks going over 4-inches is a little too much. It’s true that larger phones are a bit more unwieldy, but Android users obviously like the larger screens offered by the likes of Samsung and HTC. Would Apple sacrifice the iPhone’s “one-handed ease-of-use” to appeal to those who want larger devices? Tim Cook says no, but Apple says no to a lot of things that end up happening anyway.

That being said, Cook may be only talking about this year. The latest rumor says that Apple will keep the 4-inch display in 2013 with two iPhones – one for established markets and a cheaper device for emerging markets. The rumor goes on to say that Apple will be upgrading the size of the iPhone in 2014 to a 4.8-inch display.

A larger iPhone isn’t the only rumor that’s been shot down recently. Phil Schiller recently shot down another rumor of a cheap iPhone for emerging markets by China. He said going cheaper “will never be the future of Apple’s products.”

[h/t: GottaBeMobile]
  • Ken Morris

    he said the same thing BEFORE the iPhone 5 came out with the taller screen.

  • http://www.shes.fr mihali


  • Peter

    It has to be wider also. The tallness needs to be match in wideness. It wouldn’t be for everyone but at least you would be able to have a choice.
    At 6”’7 I have rather large hands and the iPhone 4 and 5 just feel like they are so small. The samsung devices are good but the build quality just isn’t the same as a apple product. If Apple made something around the size of the SG3 I would be the first in line. In saying that my brother the same size as me loves the smaller size of the 4. Choice is key here.
    iOS is getting stale but for reliability and email/music Android just doesn’t match it.
    Don’t get me wrong Apple has its flaws but Android just isn’t there for me yet to jump ship.
    Pretty fun times we live in at the moment with so much innovation.

  • nora

    agree with Peter we like to have a choice; but if the iPhone doesn’t get bigger soon we are all switching to Android…

  • http://www.sellmymobile.com Sell My Mobile

    There has to be a cut off point for Smartphone sizes. The recent rumour of a 6.4″ phone takes the biscuit.

    The idea of a phone is to be able to carry it in your pocket (a ‘mobile’ phone).

    At the rate this is going, people are going to need custom designed pockets to keep them in!

  • James

    Big is the way to go. Eyesight deteriorates over time. Can’t see with small screen on public transport. Need screen estate for Asian language input. I always use both hands anyway. I don’t know how long I could hang on to my little iPhone.

    • Sarah

      I don’t know what Asian languages you use, but, FYI, Android has issues with its Japanese language display if you’ve purchased it outside of Japan. If it’s Chinese, though, you’re probably good with an Android device.

  • Sungwook

    I have a Galaxy S3 as well as iPhone 4S and iPhone5.
    During 3 days, I might as well carry Galaxy S3 along with iPhone 5.
    But after it I never carry Galaxy S3 any more !

    Because Galaxy S3 is too slow, unstable and causing eye pain when I see characters shown in new portals.
    Character in Galaxy is blurred, not clear as iPhone4S or iPhone 5.
    It is too slow even compared with iPhone4S, esp. when I do gaming.

    The Galaxy is now unattended, laying on my desktop.

    I like iPhone 5 so much ! It is lighter , and looks luxury, easy to carry, super fast and very clear in reading books.