A new solution to a first world problem wants your money.
How often do you find yourself unable to properly text, Facebook, or play Temple Run because you're forced to use one of your free hands holding a cup of coffee. If this scenario hits home, help may be on the way.
It's called the UpperCup, and it's the iPhone/cup holder that you never knew you wanted.
"No more one handed typing. No more spilling coffee. Have your hands free for your optimal texting, gaming and social networking pleasure," says Dutch marketing agency Natwerk.
Awesome! You want one, right?
Well, you can't have one - yet. Natwerk is currently crowdfunding the project on indiegogo. They've set a goal of $25,000 to get the UpperCup into production and say that if/when it hits the shelves, it will do so with a $35 price tag. As of now, the've only managed to collect a little under $800 with 36 days left in the campaign.
This is admittedly a little ridiculous. But I can totally see it selling.
UPDATE: It looks like I, like many others, have written up a publicity stunt.[via BuzzFeed]