Unruly Media has put out its annual look at the top 20 video ads of the year, in terms of shares. While, it may not come across as an ad, exactly, the company has put Kony 2012 from the non-profit Invisible Children, at the top of the list.
The video has generated over 10.1 million shares since launching in early March.
“Emotive content and bottom-up sharing stole the show this year,” said Unruly co-founder and COO Sarah Wood. “The world’s biggest brands can learn from Invisible Children: it’s not about a 30-second commercial anymore when a 30-minute video gets 10 million global shares.”
The data is comes from Unruly's Viral Video Chart, which measures shares (rather than views) across Twitter, Facebook and blogs.