These Are The Top Losers From Google’s New Penguin Update, According To Searchmetrics

    May 24, 2013
    Chris Crum
    Comments are off for this post.

As it typically does with many major Google algorithm updates, Searchmetrics has released of the top losers from the Google Penguin 2.0, which the search engine rolled out this week. Based on this list, some big brands like Dish and Salvation Army were hit, as were some porn sites, travel sites and game sites. Even the Educational Testing Service was hit.

“My first analysis shows that many thin sites, sites with thin links and especially untrusted links face the problem,” says Searchmetrics founder and CTO Marcus Tober. “In addition, some small business sites were hit because they haven’t taken SEO serious enough.”

Here’s the list:

Searchmetrics on Top Penguin 2.0 Losers

Back in April of 2012, after Penguin 1.0, Searchmetrics put out one of these lists. Google’s Matt Cutts spoke out about it, saying it was inaccurate, because there had also been a Panda update, and the list was likely more indicative of that. The fact is that Google puts out algorithm changes every day, and any of these can potentially play into analysis like this.

In fact, Google recently transitioned Panda into a rolling update, meaning it is being pushed out regularly, rather than coming in big waves like it used to. We’re not trying to discredit Searchmetrics’ list here. It’s just always best to take these things with a grain of salt.

It’s worth noting that Searchmetrics put out an updated list after Cutts’ comments.

  • http://www.youtube.com/watch?v=_3VQjxyjy7w Jina

    The 4th generation Penguin 2.0 Google algorithm updates is developed to fight against spam at a very page level while subsequent Penguin updates filter at homepage level only. Google now enforce every online marketers, webmasters and business owners to change their tactics and put great effort on creating remarkable content that people can make use of it so that they can’t resist to share and link it throughout the web; however, high value content is not enough without employing various outreach strategies to let the world know and to diversify traffic sources to secure income and traffic. Some of the best outreach strategies are guest blog posting, social media, email marketing, forum and community engagement.

  • http://lottolotterynumbers.com/ Javine

    It’s bad. I don’t like this

  • http://buffaloriverchamber.com Michael

    I would say it helped us. We don’t spend much energy on anything except developing and serving deep content. We accept no ads, and we never will.

    I believe we are an authority site and these steps at Google are always net positive for us. We don’t work to play to the algo. I think shortcuts are a loser, and not durable. Our site visitor traffic is up 97% YOY without working any strategy except developing deep content and focusing on the user experience. Our bounce rate in key markets is under 5%, and often under 1%. Repeat visitors has grown steadily, as have all visitors.

  • http://www.seoclerks.com Jordan

    From what I can see, it has had the opposite effect? I see more spam sites ranking in the top and authority sites de-ranked. I do see a lot more youtube and blogger results taking up the top 5 now… go figure.

  • http://www.websitedesign-cwd.co.uk Hayley

    We’ve not moved which is good for us. There’s some fluctuation of sites around us & a couple of moved downwards in a big way for the bigger search terms. I’ve seen lots of people complaining that the spam sites at the top are even worse now. Good thing that Google has brought out the ability to report them.

  • Timm

    But it’s much easier now to destroy a competitors website :-) go and buy XCrumer and other links like these and point them to the website of your competitor – better: point them to every single page with the main anchor-text of that specific page – do this every 2-3 week, use crappy websites with high PR and comment-spam and boom his rankings will go down and lift your site up. Pretty easy now – because MC told us that sites who are using tools like the above will be hit by this update. What do you think ? Possible or not ? Easier or not ?

    • gordon

      Thank God there’s not more people like you in the world.

  • Bill


    You see Pornhub.com, Xhamster, and the other real porn sites go down.
    Yet AMAZON.com ranks #1 for “sex toys and the AMAZON affiliate site IMDB ranks #1 for “xxx”

    I caught this 1 year ago after the first penguin update doing a back search for Amazon to check what its main sources of traffic were. After “books” and “kindle” I saw “sex toys”. This led to alot of wasted research because pretty much nobody really cares.

    Im not in the porn industry but ecommerce. But those changes made me say “Hey, why does Amazon get the best words for traffic” – I have yet to see Amazon do everything Google says for that traffic but yet they get it.

    Google is a now a search-hybrid.
    They can manually drop and raise sites as they have already disclosed they can and will. Its scary when someone can click a “mouse” and destroy your business.

  • http://www.banglamovieonline.me Farzana Neha

    My SERP has been improved after the recent penguin 2.0 update and I’m pretty happy with the update :).

    @Jordan, you are right about youtube and blogspot. I still see a lot of websites shows up on search result from blogspot and youtube.

  • http://www.rankwatch.com Rank Watch

    Google penguin algorithm update has done a great job in weeding out the spam from the web. Many of iterations has a had a powerful impact on the web. What is good for users is good for Google.

  • http://www.jakbiz.com Alok @ SEO Company India

    Really impressive data that you have shared. I actually get focused all the strategies but recently I am doing Content Optimization with Fresh and Unique content and Social Media Optimization. And really I am getting a better result for that.