The Next Web Is Most Engaged News Group on Google+

    January 10, 2012
    Drew Bowling
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According to a new study from Adam Sherk, after examining the frequency of posts with comments, +1s and shares, found that The Next Web has the highest level of engagement on Google+ among other news organizations. TNW eked out above Mashable, who was followed by Breaking News. After the top three, the amount of engagement among the 45 news organizations that Sherk declines considerably throughout the remainder of the list.

While Sherk points out that the list of organizations isn’t meant to be comprehensive (really, as expansive as news is on the Internet, how could it be?), what’s revealing about Sherk’s study of the data is that he didn’t originally include the total +1, shares, and comments in his data. After a suggestion from a member of Breaking News, though, Sherk went back and included the data in his analysis. Below are the results of his original data compilation, which you’ll notice has some very noticeable shake-ups in the rankings when compared to the more comprehensive table above.

In case you were wondering why I included the top eleven Google+ accounts in the first table, now you probably see why: New York Times went from ranking #1 in the first table to falling all the way to #11. Actually, most standard news organizations like The Times, NPR, BBC, Le Monde, and The Atlantic all fell in ranking while tech-oriented news sources all climbed in ranking.

  • http://www.lonkinggroup.com lynn

    There is no doubt that Google has a great power and influence throughout the world. The product Google+ of is another solid proof, most google+ users are goole loyal fans.

  • http://www.adamsherk.com/ Adam Sherk

    Thanks for covering my analysis Drew.

    I intentionally chose to highlight the average figures instead of the total figures in my original post, to allow for a fairer comparison between pages that post with much different frequencies.

    But then I agreed it would be useful to go back and provide the total figures too, as that tells a different aspect of the story to-date (those figures will soon become outdated).

  • http://www.seonorthamerica.com Tom Aikins

    The numbers are interesting but are there any conclusions or analysis that you could have drawn from them?

  • http://fmathieu.co Francois Matheiu

    People follow Breaking News because they think it’s CNN.

  • http://mycathairmatting.net Reginald Jackson

    Nice article. I sort of felt that Google+ was going to gain a lot of steam when they first started out. It just show the power and influence google has.