The Latest In Google’s Plot Against Groupon

Google has released a new Offers format for AdWords ads. Larry Kim, CTO of Wordstream, who was an early Google partner on Enhanced Campaigns shared this screen cap with us:

Kim calls it “Google’s plan to kill Groupon,” and says these ads matter because:

1) Way better deal than Groupon who requires 50-90% discounted pricing, then takes 50% of that for themselves.

3) I think they’ll be rolling this out on Google Maps. Local Deals + Google Maps = perfect match!

Kim Discusses the ads more in his own blog post.