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The Latest From Google On Guest Blogging

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The subject of guest blogging has been coming up more and more lately in Google’s messaging to webmasters. Long story short, just don’t abuse it.

Matt Cutts talked about it in response to a submitted question in a recent Webmaster Help video:

He said, “It’s clear from the way that people are talking about it that there are a lot of low-quality guest blogger sites, and there’s a lot of low-quality guest blogging going on. And anytime people are automating that or abusing that or really trying to make a bunch of link without really doing the sort of hard work that really earns links on the basis of merit or because they’re editorial, then it’s safe to assume that Google will take a closer look at that.”

“I wouldn’t recommend that you make it your only way of gathering links,” Cutts added. “I wouldn’t recommend that you send out thousands of blast emails offering to guest blog. I wouldn’t recommend that you guest blog with the same article on two different blogs. I wouldn’t recommend that you take one article and spin it lots of times. There’s definitely a lot of abuse and growing spam that we see in the guest blogging space, so regardless of the spam technique that people are using from month to month, we’re always looking at things that are starting to be more and more abused, and we’re always willing to respond to that and take the appropriate action to make sure that users get the best set of search results.”

But you already knew that, right?

The Latest From Google On Guest Blogging
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  • http://www.rameezulhaq.com M. Rameez Ul Haq (SEO Expert)

    Just at the last line it says it all, Google has already published their policy about link-building and Guest blogging is a part of building links.

  • http://www.brickmarketing.com/full-service-seo Nick Stamoulis

    Every good link building tactic is bound to be abused sooner or later. It’s unfortunate that the spammers are making it so much harder for the rest of us to do a good job. Guest blogging is just another in a long list of ruined tactics.

  • John

    I think Matt makes crap up as he goes . . . Everyone should cheat because it does not pay to follow the rules.

  • http://Www.bestcarhire.com Malcolm McNeill

    The whole thing about social networking is it is sociable and it’s about networking. Without guest blogging we would have one persons view without debate – very George Orwellian.

  • http://gastricbandfrance.co.uk/gastric-band/ Geoff Gastric Band

    Here we go again ! How the heck is the normal one man band type of website owner supposed to compete these days ? If you play by the rules you get nowhere fast, if you bend the rules you get “slapped” even faster. So how do the big boys still stay on top ? they damn well cheat big style, every loophole Matt Cutts “cuts” out they find another to exploit which eventually will be discovered by the “MCPF (Matt Cutts Police Force)” so we are all doomed to stay in the lower rankings while Matt and the Big boys play at “Cat and the Mouse” games !!

    Message to the MCPF >>> GIVE US A BREAK !!!

  • http://chatspk.com usmansarwer

    i think google making us confuse some of website saying don,t do guest blogging and some of them says guest blogging is best for powerfull backlinks can u explain someone whats going on i am so confused thanks

  • Erik

    It’s very clear Google will only post site ‘They’ think that ‘We’ should see. Oh and if you have a big enough bank account you can get on page 1. I refuse to even use Google as much as I can.

  • http://www.ajnaraambrosia.co.in/ Angelina

    Every good link building tactic is bound to be abused sooner or later. It’s unfortunate that the spammers are making it so much harder for the rest of us to do a good job. Guest blogging is just another in a long list of ruined tactics…thanks…great..!!

  • http://www.ajnaraambrosia.co.in/ Angelina

    Without guest blogging we would have one persons view without debate – very George Orwellian.i think google making us confuse some of website saying don,t do guest blogging and some of them says guest blogging is best for powerfull backlinks can u explain someone whats going on i am so confused thanks….!!!