The Importance of Online Brand Reputation

By: Mike Fossum - May 2, 2012

The kind folks at DKC News just sent over an infographic covering some stats on the importance of online reputation for emerging small businesses, to compliment Yahoo! Small Business’ launch of it’s new Marketing Dashboard today.

Yahoo’s data points out that the number one source of small business marketing is the internet, and that 83% of consumers are affected by social proofing, which indicates the relevance of a merchant’s online reputation. Social proofing is the practice of using testimonials and a sort of word of mouth online. Eighty percent of internet shoppers likewise say that a bad online reputation can turn them away from a sale.

As for e-commerce data statistics, the Yahoo study points out that 17% of web searches are conducted to seek out a specific product – and 30% of marketers need help with SEO and product keywords. This is where Yahoo’s new Marketing Dashboard comes into play. Advanced features of the new platform include:

Local Visibility Pro: Small businesses can increase their online visibility by submitting their business information to over 100 search engines and directories
Reputation Management Pro: Users get more comprehensive data, plus the ability to track their competitors, receive email alerts, and share positive customer comments via social channels or email
Integrated campaign tracking: Small businesses can also attract new customers by taking advantage of marketing services from featured, best-in-class third party marketing vendors, including Constant Contact and OrangeSoda, and display and monitor results from campaigns with those vendors from within the Yahoo! Marketing Dashboard

An added perk to the new dashboard is that the entire service is free.

Mike Fossum

About the Author

Mike FossumMike is a writer and videographer based in Lexington, KY. Follow Mike on Twitter and Google+.

View all posts by Mike Fossum
  • Online Reputation

    The Online Reputation craze goes far beyond the reviews of businesses by consumers that have purchased a product or purchase. Even potential employers have started requesting access to your social accounts like facebook, myspace and any of the others, and I feel it takes the evasion of your privacy to a new level.

    Social media is not isolated to the businesses reputation for campaign purposes. It has evolved into a personal validation of character as well.

  • DataJack

    The Internet is one of the most important parts of our life because it is the best and most complete source of information that answers our questions. The Internet has been important in our everyday living because it allows us to read informative articles, watch videos, see photos, communicate without cost and even purchase items through the use of our credit cards. Despite from these advantages of using the Internet, it has also many disadvantages if not used properly. There are some people who use the Internet for their own purpose and they are called cyber criminals. We have to be a good netizens (Internet users) to ourselves productive while using the power of Internet. Thank you for sharing us this informative article, keep it up! (SHARED TO SOCIAL NETWORKING SITES)