Target Ticket Enters Crowded On-Demand Video Space with a Focus on Being ‘Family Friendly’

    September 25, 2013
    Josh Wolford
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After months of beta testing, Target has just launched its new on-demand digital video service to the public.

It’s called Target Ticket, and at launch it boasts over 30,000 individual titles. Many of these titles are available to either buy or rent, and Target says the lowest price starts at $0.99. Every video has to be paid for individually – a la iTunes of Amazon Instant Video. There’s no subscription plan offered that would turn Target Ticket into a Netflix, Amazon Prime, or Hulu competitor at the moment.

Target seems to have brought the goods with this one – at least offering the same high-caliber content that competitors like iTunes offer. We’re talking major movie releases, next-day TV episodes from shows like The Walking Dead and The Big Bang Theory. Target Ticket also lets users buy whole seasons or individual episodes of popular premium content from the likes of HBO and Showtime. At launch, it’s available on a multitude of devices including Android and iOS, Roku, Xbox LIVE, and Samsung’s line of internet-ready devices. Target says that more availability is coming soon.

“Many of our guests told us that streaming and viewing videos is complicated, so we created Target Ticket to simplify the experience,” said Anne Stanchfield, Target’s divisional merchandise manager of entertainment. “Target Ticket will help guests who are looking for a kid-safe, easy-to-use service that mirrors what they have come to expect from Target’s entertainment offerings – a premium selection of the newest titles plus exclusive content, all at an affordable price.”

And that family-friendly aspect of the service is one that Target Ticket could use to separate itself from a crowded field of digital video providers. Whether it’ll help their cause is yet to be seen, but they are pushing it pretty hard. Through a partnership with Common Sense Media, one of Target Ticket’s noted features is extensive reviews and ratings guides and built-in filters for parents to use to make sure their kids aren’t buying the latest Game of Thrones boob-fest. Target Ticket also has support for multiple user profiles.

Other incentives to use Target Ticket over other similar services include a 5% off bonus for Target REDcard holders and “exclusive to Target” bonus footage attached to some content.

Still, Target Ticker enters a ring full of big, scary, established fighters. And that ring is filling up fast. You can check out Target Ticket here

  • daveP

    Target Ticket stole my money! This rip off service charged me for a rental that would not play due to “network issues” immediately after they charged my xbox account, which charges my card right away. I attempted to submit a ticket while logged into my Target Ticket account, which required me to fill out an extensive form, even though they should already have my information, I AM LOGGED INTO MY ACCOUNT! After i filled out the form, it error-ed out during submission! UNREAL! I called customer service and explained all of this to an agent who promptly informed me that Target Ticket was already aware of all of these issues. THEN WHY DID YOU TAKE MY MONEY IN THE FIRST PLACE? This is no different than having a customer walk up to a register and request an item, have the cashier ring it up and charge you and then inform you that the item is out of stock and that they will refund the money – SOME DAY! This company seems to me to be completely uninterested in doing the right thing. When a movie will not playback and you know it. STOP RENTING IT TO PEOPLE! Thats’ called stealing!