Taiwanese Ad Shows Faux Steve Jobs: Offensive or Funny?

    February 1, 2012
    Billy Thomas
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Action Electronics, a Taiwanese computer firm has recently released a line of their own tablets and to advertise them, they hired American born Chinese comedian Ah-Ken.


In the commercial Ah-Ken can be seen sporting Mr. Jobs’ black T-shirt and blue jeans with angel wings and a halo to top it. The company apparently feels that poking at the late American technology giant will help boost sales of their product, but has it also created negative controversy? The ad is intended to be humorous and is a hit in Taiwan, but after being revealed on YouTube in America, critics are a little offended.

What do you think about the commercial? Harmless or hurtful? Do you think Action Electronics is being intentionally rude or do you feel it’s a homage to the tech juggernaut? Let us know what you think by commenting.

  • dan bloom

    sir, fyi, i broke the JOBS TAIWAN TV ad story on Jan. 21 and sent tip to your site and all over the MSM and BGS, blogsphere, and guess what, no credit to me as legwork?
    Jan. 21 and Jan 22. i posted ad and story at my taiwan blog “Say It In 17 Words” at least credit
    my YTube channel ”MrDanBloom” there too on Jan, 21 youtube-

  • dan bloom

    Bill, good questions and THIS is what we all need to learn here: re: “What do you think about the commercial? **Harmless or **hurtful? Do you think Action Electronics was being ***intentionally rude or do you feel it’s a ***homage to the tech juggernaut? Let us know what you think …

    Billy, as a longtime resident of Taiwan since 1991, but still an expat here, I think I can say that the creative team that made the ad was NOT BEING INTENTIONALY RUDE. This is just Taiwanese humor at work, and it does not translate very well overseas. But NO HARM was meant or intended. It was sort of an homage, yes, good point! Most of my Taiwan friends here tell me they love the ad and see nothing wrong with it. So, East is East and West is West etc. But no mean harm was intended. Taiwan is a great country with great people! But this ad could be a learning curve for Taiwan admakers too!