All Posts Tagged Tag: ‘YP’

YP Says It’s Number Two In Mobile Ad Revenue

YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the number two company in the industry for that, based on data from IDC. Overall digital ad revenue in 2012 reached about $1 billion, and mobile searches across YPmobile apps and YPcom exceeded 40% of total local searches …

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YP Q2 Local Insights Report on Search Traffic and Ad Spending

YP, a joint owned local publisher and ad network, has released their second quarter Local Insights report on the U.S. population utilizing data collected from the first quarter of 2012. The report features impressions from the network’s over 300 online, mobile, IPTV, and directory assistance publishers. Overall, the data represents close to 11 billion impressions. Here’s a look at the …

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