AT&T Interactive has announced an updated version of its YellowPages.com YPMobile app for the iPhone. The new version has a couple of new features that focus on the discovery, planning, and sharing of local businesses and events - video profiles and Pay Per Calls ads.
A new study has revealed that print yellow pages are no longer the main way customers seek local information. The internet (through search engines, local directories etc.) is now the top way consumers look for local information.
The yellow pages businesses enjoyed decades of dominance as the caretakers of local information for millions of consumers.
Over at Media Post, The Kelsey Group isquoted todaysaying that the erosion in usage of print yellow pages is likely to fall off at a higher rate this year — by 10% this year, compared with only 2% to 3% erosion in recent years.
2007 wasn't at all easy, but 2008 could be the toughest year yet for the print Yellow Pages industry, according to a new report. Companies may try unusual things to save money, and at the same time, are expected to increase their efforts to succeed online.
Everything can come together in Yellow Pages listings - these are what get some people to make purchases. So this puts the Yellow Pages in a rather unique position, and Charles Stubbs, the CEO of YellowPages.com, discussed what he’s learned in the industry at SES Chicago.
Technology will advance so far for local advertising that when voice and data truly combine on mobile phones, the usage of venerable yellow page directories to find businesses will be near zero for anyone under 50.
Bill Gates Predicts End Of Yellow Pages
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