The Washington Post and Sports Illustrated have been hit by the Internet as Yahoo and ESPN make huge bids for sportswriters and the content they can produce.
The ongoing fight between the Writers Guild of America and Hollywood studios will lead to some of them exploring the possibilities of the Internet for their work.
According to the one-man investigative team known as Brian Stelter — formerly known as the guy behind the blog TVNewser, who beat the pants off most of the media reporters at the major dailies while he was still in school — the new editor of Gawker is none other than the founder of Gawker Media, the secretive and unpredictable Nick Denton himself. Stelter says he has it confirmed through several sources.
Imagine a return to moviemaking where storytelling as a craft mattered most, and a writer with a dream and some financial backing could do what once required a studio to accomplish.
The Writers Guild of America strike has been an interesting debacle to watch, complete with a host of issues the public might not have thought of before. The inevitable convergence of the Internet and TV is one of them; the continued homogenization of American culture is another.
Even though Hollywood executives claim this Internet thing is too new for them to figure out how much they can cut out of it for writers, the scribes pointed out Viacom seems to have an idea.
“It’s all about power. Their delight is about screwing somebody,” said Charles Pogue referring to the major studios and production companies in Hollywood and New York. Pogue is a screenwriter, current member of the Writers Guild of America, and former member of the Board of Directors for the WGA.
Film and TV writers are striking for the first time in almost twenty years after the Writers Guild of America and the Alliance of Motion Picture and Television Producers were unable to reach an agreement.
As Google's ad network gets more efficient and Google controls more bits, almost everything in any commercial market is going to sell something, subsidize another commercial interest, or have ads on it. To appreciate how much this trend will grow, just read the comments on my post about using custom search engines.
When I teach my copywriters and other coaching students how to package themselves, I use a specific formula to get them from "ground zero" to a "complete package."