All Posts Tagged Tag: ‘WPP’
Microsoft and 24/7 Media announced a new partnership, which will see the Microsoft Advertising Exchange become the exclusive third-party ad exchange offered by Real Media Group to Open AdStream publishers. “The incredible promise of digital advertising has been somewhat hindered by the unwanted inefficiencies as a result of market fragmentation,” a representative for Microsoft tells WebProNews. “All advertisers and publishers …
Cute stories and a charismatic personality can go a long way towards making a sale; people like to feel good about their purchases. At the same time, solid facts are pretty convincing, and Google and WPP intend to collect more of these concerning the power of online ads.
It seems that Microsoft has been struck with a slight case of buyer’s remorse. The Redmond-based corporation took control of Avenue A/Razorfish about one year ago as part of the aQuantive acquisition, and reports indicate it’s now trying to trade the ad agency to WPP.
All eyes were on WPP – it was supposed to acquire the advertising agency known as Spot Runner, and that may still happen. But in a move that came as something of a surprise, Spot Runner made an acquisition of its own and formed the Spot Runner Production Network.
Microsoft has finally found its online advertising partner, with news that it will acquire aQuantive. After missing out on DoubleClick to Google, watching Yahoo pick up Right Media and WPP buying 24/7 Real Media, Microsoft decided to go “all in” with a $6 billion cash deal, paying $66.50 a share!
Google got DoubleClick. Yahoo spent $680 million on Right Media. And Microsoft failed – that’s right, failed – to acquire 24/7 Real Media (as well as DoubleClick), an online marketing company. WPP Group, a London-based communications services entity, snatched it up instead.
It looks like Microsoft has lost out again, in its quest to buy an internet advertising firm. This time, UK advertising company WPP Group has snuck in and picked-up 24/7 Real Media – a company MSFT had reportedly been in talks with – for $649 million or $11.75 a share – 45% premium on TFSM’s share price two months ago.