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Tracking Blog Effectiveness

There are a lot of data points that can be meaningful for tracking blog effectiveness.

That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that’s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that’s meant to build thought leadership or brand credibility.

WordPress Sees Huge Growth in 2007

Here are some numbers about blogging and social networking sites according to Nielsen Online. They just released November’s numbers on the top 10 social networking sites. The biggest gainers are Flixster (where you share movie reviews) and LinkedIn, a social network for professionals.

 

Top Ten Sphinn Posts for the Year

Since we are winding down the year of 2007, I thought it would be appropriate to put together what I thought are the top 10 blog posts about Sphinn that have been written in 2007.

Yahoo Talks WordPress Shortcuts
Yahoo! Search Blog discusses the new technology they’ve come up with. They say that making a blog involves collating pictures, links, maps, etc and that sometimes there’s "the hassle of digging up that supporting content… the most painful part.

Yahoo Plugs Shortcuts Into WordPress

The company expanded its Yahoo Shortcuts into a dynamic set of tools available as a plug-in for blogs using the WordPress platform.

Debunking WordPress SEO “Expert” Articles

I am going to attempt to debunk almost every Wordpress SEO "Expert" article ever written, and in some respects this article even debunks some of the things I have written in the past.

HP Blog Printing
One of the frustrating things about some websites, including many blogs, concerns printing.

Let’s say you’re on a site reading an article or post and you want to print out a hard copy. It’s common to get a result that runs into pages, more than you actually need, and not formatted for the purpose. Worse, especially if a website uses frames, you may get lots of blank pages before (or after) you get that one page you want.

WordPress Overtakes TypePad
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If this were a car race, TypePad would now be seeing WordPress’s taillights; Automattic’s creation just passed its competitor in terms of traffic.

BlogWorld: Matt Mullenweg Keynote

Matt Mullenweg is the man behind WordPress, Automattic, and the popular blog “Photo Matt.”  So as the keynote speaker at the BlogWorld & New Media Expo, he discussed blogging, Automattic, and WordPress.

Segmentation in Google Analytics for WordPress Readers

One of the things I’ve been wanting to do for a while seems to be finally nearing completion. Google Analytics allows you to segment users into custom segments, and there’s one segment I’ve been aching for.

WordPress Makes Duplicate Content Even Easier!

WordPress 2.3 has tags built in, as it was one of the most requested features by users. The default kubrick theme and a lot of others now have a link underneath each post to the category the post was placed in and the tags appointed to the post. Like this:

New WordPress Features

Well it’s out, Wordpress 2.3 has hit the internet and it packs a few great new features along with internal code cleanup and bug squashing. Here are a few of the highlights to the release.

Latest Version of WordPress Released
The latest version of the WordPress blogging platform was released late yesterday.

WordPress Click Tracking

Have you ever wondered where people were clicking at your blog? Now you can track every click with the Click Tracking Wordpress plugin.

Cutts: I’d Still Pick Dashes

Matt Cutts posted several pointers from his WordCamp 2007 talk, including some more commentary about underscores versus dashes for URL formats.

WordPress Split Testing

So you want to build your website with with Wordpress rather than a static HTML page, but you also want the benefits of being able to split test your copy and use it with Google Website Optimizer.

Keep WordPress From Overwriting .htaccess Rules
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For as long As I care to remember I’ve been having issues with my Wordpress .htaccess file.

.htaccess file is a small Apache file that lets you do all sorts of funky things with requests made to your server. It’s also one of SEO’s best tools. I have a lot of custom 301 redirects set up, including a redirect which makes my site available only via the www subdomain.

WordPress Blogging Pipeline & Projections

One of the WordPress development team, Ryan Born, noted in his post WordPress 2.2 Release Candidate 1 will not include a tagging feature, the next version could include a comprehensive taxonomy framework which could open up the field for interesting plugins.

The year has been an interesting one for WordPress bloggers with the release of about 5 major and incremental upgrades since the start of the year.

WordPress Stats Plugin

Matt has announced that Wordpress has released a stats plugin for self-hosted Wordpress uses that integrates your blog analytics into your dashboard.

Moving a WordPress Blog

Having recently moved a few Wordpress blogs from one host to another, I thought I’d write up a quick ho-to. It’s actually quite painless.

Search Everything in WordPress

By default, Wordpress is setup to search every post. What they don’t tell you is that doesn’t include pages. However, with the Search Everything plugin, you can search pages, posts and more.

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