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Whitepaper
Study: Live Chat Ups Conversions Tenfold
By Jason Lee Miller - Thu, 06/21/2007 - 11:02am.
Sales, online and off, are closed when the customer trusts the seller. To that end, how far does including live chat in the online sales and checkout process go toward sealing the deal? Numbers are coming in, and they're looking good.
New Enquiro Eye Tracking Study
By Manoj Jasra - Thu, 11/09/2006 - 12:18pm.
Enquiro's original study used eye tracking technology to quantify what user interactions with the Google search results page looked like.
Hip and Stylish Younger Sibling to the Whitepaper
By Brian Carroll - Wed, 08/16/2006 - 1:07pm.
If you're reading this, it's likely that you are a reader of other blogs. As such, you're probably aware of the growing number of e-books available. So what's the deal?
SEMPhonic - New White paper on Functionalism
By Manoj Jasra - Wed, 08/02/2006 - 1:05pm.
SEMPhonic has recently released a whitepaper on Functionalism. It basically gives everyone a new paradigm to look at when analyzing websites and determining the metrics that matter.
NetAlter Plans SOA-Based Browser
By David A. Utter - Mon, 05/08/2006 - 10:06am.
Mumbia, India's NetAlter Software Ltd has been working for a year toward the development of browser based on a service-oriented architecture platform.
B.U. Whitepaper Helps You Manage
By Jason Lee Miller - Thu, 05/04/2006 - 10:39am.
Complex requirements in project management and lack of necessary management skills are two things costing companies billions of dollars a year in lost production. Boston University aims to help solve that.
62% of Users Click on First Page Results
By Jim Hedger - Thu, 04/13/2006 - 4:31pm.
A new whitepaper by the search marketing firm, iProspect shows that 62% of search users click on links found on the first page of search results.
Advertising 2.0 Whitepaper
By Steve Rubel - Tue, 02/21/2006 - 12:35pm.
I haven't read this yet, but after a quick scan it sure looks interesting.
Clusty Has No Lust For Personalization
By David A. Utter - Tue, 11/29/2005 - 2:10pm.
Providing personalized search has become a big focus for sites like Yahoo and Google, but the CEO of Clusty.com's parent company Vivisimo thinks search personalization is a dead end.
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