A few years ago Disney decided to make a big push and let its team of engineers known as the Walt Disney Imagineers go to work on the Cars portion of the California Adventure. This was due in part to …

Suppose you’re promised one reward, and then often given two. Or promised two rewards, and sometimes given one. Studies have found that both humans and monkeys prefer the first scenario, but in the world of online advertising, execs expect to know exactly what’s going on.