WebProNews

How Exclusive Sponsorships Can Backfire

There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let's look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea ... Visa.

Perfect 10 Loses Again

Another ruling has arrived concerning Perfect 10’s ongoing litigation, and its case against Visa, Mastercard, and several other companies has, like its suit against Google, gone in the defendants’ favor.

Money Talks: Nokia and Visa Team Up

Visa and Nokia have buddied up in Malaysia to launch "the world's first" credit card payment system that allows consumers to purchase goods using their mobile phones.

Visa Blogs Torino Games from Canada

David Jones reminds me via email that Visa also has a blog program going in Canada called Visa Olympics of the Imagination.

Groceries Charge Visa on Fees

A large group of national grocery chains have levied their lawyers at credit card monolith Visa USA claiming Visa's fee system is unfair in a federal antitrust lawsuit.

Ideas Happen with MSN

After receiving unprecedented Web traffic and targeted consumer response for its inaugural Ideas Happen contest, Visa has again chosen MSN to build and host the online hub for the promotional competition designed to build brand awareness of Ideas Happen among young consumers.