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How Exclusive Sponsorships Can Backfire Syndicate content

There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let's look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea ... Visa.

Perfect 10 Loses Again Syndicate content

Another ruling has arrived concerning Perfect 10’s ongoing litigation, and its case against Visa, Mastercard, and several other companies has, like its suit against Google, gone in the defendants’ favor.
News Tags: Google, Visa, Perfect 10

Money Talks: Nokia and Visa Team Up Syndicate content

Visa and Nokia have buddied up in Malaysia to launch "the world's first" credit card payment system that allows consumers to purchase goods using their mobile phones.
News Tags: Visa, nokia, Money

Visa Blogs Torino Games from Canada Syndicate content

David Jones reminds me via email that Visa also has a blog program going in Canada called Visa Olympics of the Imagination.

Groceries Charge Visa on Fees Syndicate content

A large group of national grocery chains have levied their lawyers at credit card monolith Visa USA claiming Visa's fee system is unfair in a federal antitrust lawsuit.
News Tags: Visa

Ideas Happen with MSN Syndicate content

After receiving unprecedented Web traffic and targeted consumer response for its inaugural Ideas Happen contest, Visa has again chosen MSN to build and host the online hub for the promotional competition designed to build brand awareness of Ideas Happen among young consumers.
News Tags: MSN, ideas, Visa