WebProNews

35 Ways to Improve Your Online Video Performance

There was an interesting session on online video at Search Marketing Expo (SMX) East, which WebProNews attended. The session was called "Video Search Marketing Beyond YouTube". The following tips come from a combination of presentations from that session from speakers: William Leake of Apogee Search, John McWeeny of TurnHere, and Eric Papczun of Performics.

Matt Cutts Talks Video Universal Search Ranking

As you may know, Google's Matt Cutts frequently answers user questions by posting videos to the Google Webmaster Central YouTube channel, and the latest one he tackled has to do with videos ranking for universal search on Google. Here is the question that Cutts received:

YouTube Places a Bit More Emphasis on Search

YouTube has been touted by its employees as the "2nd largest search engine." With that, it makes sense that the site would place its search feature a little more in the spotlight. YouTube has tweaked its masthead to eliminate some clutter and do some "housecleaning," as Product Manager Shiva Rajaraman puts it.

Real-Time Search Engine Enhances Video/Image Handling

A little over a month ago, a new real time search engine entered the scene. It was called Collecta, and while still in Beta, they have announced some big improvements today.

AOL's Truveo Video Search Gets a Makeover

AOL's Truveo, which touts itself as the 2nd largest video search engine both in the US and worldwide, has relaunched its site for 17 countries. The company says the update makes it easier than ever to find video on the web.

VideoSurf Claims Next Level of Video Search Relevancy

VideoSurf is a video search engine I've written about in the past. Today, the company unveiled its latest release. WebProNews received an email from them, and a spokesperson tells us, "VideoSurf is taking video search to the next level." He mentioned the following highlights:

EveryZing Partners with NBC Universal on Video Search

Video ZEO firm EveryZing has closed an $8.25 Million round of funding from its existing investors, which include Fairhaven Capital, General Catalyst Partners, Accel Partners and BBN Technologies. EveryZing has also added GE and NBC Universal's Peacock Equity Fund as an investor. EveryZing will also be deploying its universal search and publishing solutions across a number of NBCU's Internet properties. The goal is to improve the video search experience for some major media sites.

Looking at the State of Google

Google held its annual stockholders' meeting yesterday evening and to accompany that Co-founder Sergey Brin decided to re-share the 2008 Founders' Letter, which was originally published on Google's Investor Relations site. Brin says they wanted to make this more widely available so they posted it on the Official Google Blog.

EveryZing Launches Cloud-Based Video SEO Tool

Video SEO firm EveryZing has launched what it's referring to as "the Internet's first cloud-based metadata service" called MediaCloud. As online video plays a bigger role in marketing, lots of businesses are looking for better ways to get their videos found.

OVGuide Founder Answers Video Search Questions

January marked the first operational month for video search engine OVGuide as a profit-making entity. Now it has received $5 million in funding from Baroda Ventures.