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Former Googler Talks About Google’s Changes And Controversies

Former Googler Talks About Google’s Changes And Controversies

By Chris Crum December 14, 2012 | 25 Comments

Vanessa Fox is always good for an interesting conversation about Google. Considering she used to work there, created Webmaster Central, and wrote the book Marketing In The Age of Google, it makes sense. What has been the most controversial thing …

Is This Google Algorithm Update Costing You?
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High rankings in Google search results are coveted by nearly all webmasters, but Google is constantly making changes to keep them on their toes. Actually, Google is said to make roughly one change per day.

One recent change in particular, however, has gotten some webmasters riled up. It’s being referred to as "Mayday," and some claim it is costing them money.

Marketing Should Be About “And” Rather Than “Or”
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You’ll often notice than when a new web service or marketing strategy gets starts getting some buzz, it will often be referred to as a "_____ killer", when in most cases this turns out to be greatly exaggerated or just plain wrong. For marketers, it’s important not to get too caught up in this kind of mentality, because as long as you have an audience and they can still be reached through some channel, that channel is alive and well.

Liveblogging: The State Of The Search Union (Google, Yahoo & Experts)

Watch the Keynote live at live.webpronews.com.

If You Care About Search, You Must Care About Social Media
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All of the search engines are rushing to incorporate more social media elements into their interfaces. Examples of this are evident in things like Google and Bing’s deals with Twitter and Facebook. You can see it in Yahoo’s new Twitter tab for news results.

SEO Checklist with Vanessa Fox
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When you are evaluating your website from an SEO/Indexing/Crawlability perspective there are a few things to keep in mind and some important questions you may not be asking yourself. What questions are you asking yourself? Share with WebProNews readers.

Internationalizing Without Duplicate Content Worries
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Priyank GargThe SMX Confernece was in Sydney Australia last week, and one topic discussed by representatives of both Google and Yahoo was that of duplicate content filtering across international domains. Rand Fishkin of SEOmoz notes that while the subject has been discussed in the past, many people including experts in the field have been in the dark.

Fox, Buggia Forming O’Reilly Found Search Conference

It’s happened time and time again: a search marketer, full of interesting ideas, returns from a conference and then is able to explain only a fraction of them to his team’s developers.  Vanessa Fox and Nathan Buggia intend to circumvent this problem with the O’Reilly Found Search Acquisition and Architecture Conference.

PubCon: Making Social Media Campaigns Effective
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If you’ve decided to conduct a social media campaign (or are already in the middle of one), congratulations – you’re more or less on the cutting edge.  It’s important not to either fall off or get sliced, though, and some tips to that end arrived from PubCon.

SEO Evil? Not To Vanessa Fox
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Erstwhile Google Webmaster Central product manager Vanessa Fox reached back six months to discuss a perception about her famed former employer and search optimization.

Mahalo Making Social Improvements

Mahalo, everyone’s favorite human-powered search engine and Jason Calacanis venture, has announced a few more “socially” improvements to its site. One of the major updates leverages other social media sites; the other is frankly patterned after another.

Video: Vanessa Fox on Zillow

At SES San Jose I was able to sit down with Vanessa Fox to talk briefly about some of the basic features of the Google Webmaster Central service and posted that interview but was also able to do a second video about her new role at Zillow.

Google’s Loss, Zillow’s Gain
On a bittersweet note, Vanessa Fox announced in her official blog that she was leaving Google, the brand that has made her one of the most popular names among webmasters, for Zillow, a Real estate-based search engine.

Vanessa Fox Leaving Google

Google’s popular conference spokesperson and member of the Webmaster Central team, has announced that she is leaving the company to join real estate search company, Zillow.

Google Lets The Fox Out

The Google Eye-Candy Jar is officially less full. Webmaster Central’s Vanessa Fox is leaving the search giant to pursue Rand Fishkin a job with Zillow.

Vanessa Fox Moves
Vanessa Fox Moves
A Conversation With Google’s Vanessa Fox
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Nobody stands up Mike McDonald. Nobody, not even Google’s Vanessa Fox. Back on a cold December day amid the howling Chicago winds, poor Mike sat alone, waiting for Google’s Webmaster Central product manager. Alas, but all is vanity, and SEOMoz.org’s Rand Fishkin stole the show (and the interview).

Should SEOs Avoid Sitemaps?
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Rand Fishkin recently posted an interesting concept on his SEOmoz.org blog about sitemaps. For those of you keeping score at home, a sitemap is a document (typically xml) that sits on your server and helps search engine spiders crawl and index your site. Sounds great, right? Maybe… maybe not. Rand theorizes these sitemaps may actually be bad for your SEO efforts.