As you may know, Google's Matt Cutts frequently answers user questions by posting videos to the Google Webmaster Central YouTube channel, and the latest one he tackled has to do with videos ranking for universal search on Google. Here is the question that Cutts received:
Google is now showing images in universal search results for location queries. They have shown maps for some time, but the addition of images enriches the results that much more.
A number of people have noticed that Google is viewing their websites as blogs when they are not really blogs. They are finding that Google is placing them in blog search portions of universal search results in regular Google searches.
Today Google made a couple of announcements involving the expansion of offerings into more languages. They've announced that the new optimized SERP pages for iPhones, Android devices, and feature phones are now available in over 60 countries and 38 languages. In addition, the company has announced an advanced translation feature in the newest release of Google Toolbar for Internet Explorer.
The Mobile SERPs
At PubCon, Bruce Clay, Inc. President Bruce Clay presented at a session entitled "Top-Shelf Organic SEO" in which he discussed the approaching future of SEO as search engines evolve into more modern ranking methods through more personalized search results. Bruce was good enough to take the time to speak with our own Michael McDonald in a one-on-one interview about personal search, which can be viewed in the video below.
One of the most interesting sessions at this upcoming Search Engine Strategies in Chicago is going to be Universal & Blended Search. Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search is one of the top experts in the world on this subject and is also a panelist at this session in SES Chicago. Last week I had the opportunity to chat with Dr. Cornett to get his insight on blended search and to get a better understanding of Yahoo's future in this area.
The core EveryZing business of speech to text technology added a new component, called RAMP, to its search and optimization technologies for indexing multimedia content and making it available to search crawlers.
John Battelle, who literally wrote the book on Search, believes Google's apparent media-company aspirations will one day come in conflict with its purist algorithmic history.Mike McDonald and the WebProNews Video crew are in New York for the Search Engine Strategies Conference. Stay tuned all week for the latest developments in online marketing.
Michael and I had the opportunity to attend the SMX (Search Marketing Expo) last week in sunny Santa Clara, CA.
Universal search presents retailers an opportunity to reach searchers with more information than a few words of plain text.
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