All Posts Tagged Tag: ‘Universal Search’

Google Universal Search Trends You Should Be Paying Attention To

The appearance of Google’s Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by Searchmetrics. The study also found that video results are blended into 55% of keyword search results ‒ with four in five of the videos coming from YouTube. Have you been seeing more results from Google services lately? …

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Looks Like Google Is Showing Shopping Results Less These Days

Searchmetrics has put out a white paper analyzing Google’s use of Universal Search results for its various vertical offerings, finding a “dramatic reduction” in the number and proportion of shopping integrations displayed in results during 2012. The reduction, according to the study, coincides with Google’s switch to the paid Google Shopping model in the U.S. Interestingly, the number of video …

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