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TV Ads Articles

Samsung Galaxy S4 TV Ad Hits the Web, is Boring Samsung Galaxy S4 TV Ad Hits the Web, is Boring
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Nearly a decade ago, Apple proved that advertising was key in getting consumers hooked on their brand. Memorable iPod commercials used color and indie music to create Apple’s new image as the company that sells the best portable electronics. It’s …

ComScore Report: Surviving the Upfronts in a Cross-Media World ComScore Report: Surviving the Upfronts in a Cross-Media World

ComeScore just released a report on cross-media advertising and marketing efforts and what the matured state of online video brings to the effectiveness of a well-rounded campaign. The report features many actionable insights for advertisers, agencies and media buyers who …

Nielsen and Google AdWords Study Younger TV Viewers Nielsen and Google AdWords Study Younger TV Viewers

Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age …

Tablets Show Strong Advertising Effort, But Not Enough to Beat the iPad Tablets Show Strong Advertising Effort, But Not Enough to Beat the iPad

The iPad is the hottest tablet on the market, and according to industry researcher IHS iSuppli, it will dominate until at least 2015. Not only is Apple’s product the most popular in the market, but it also has the most effective advertising campaign based on a new study.

Google on Online Ads Boosting Offline Sales
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Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store).

Google Aims to Increase Relevancy for Ads on TV
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Google is offering a look into its process for measuring and analyzing data from television ads. It’s interesting to see the metrics they use and how they are trying to make television ads more relevant to viewers.

Online Ads Need to Be More Engaging
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A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.

They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:

TV Ad Estimates from Google

It appears that television advertising is following a different trend than many have expected. Advertising Age is citing data from a recent study (due out soon) from Nielsen indicating that its doing better than ever. Some may find this a bit surprising with the increasing popularity of DVRs and online video.

Google Adds TV Ad Tracking To Analytics

Almost two years ago, an award-winning Google paper outlined a way to link a computer with a television to collect real-time data about viewer actions. The implications of the technology Google was working on could spell trouble for Nielsen Media Research, the incumbent, go-to agency providing the data upon which TV ad prices have been based for half a century.

Google TV Ads Leaves Beta
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Television commercials provide opportunities to go to the bathroom, refill drinks, or see what’s airing on other channels.  Commercials occasionally serve marketing purposes, though, and any U.S.-based AdWords advertisers wanting to give them a shot should be happy to hear Google TV Ads is now open to all.