The iPad is the hottest tablet on the market, and according to industry researcher IHS iSuppli, it will dominate until at least 2015. Not only is Apple’s product the most popular in the market, but it also has the most effective advertising campaign based on a new study.

Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store).

Google is offering a look into its process for measuring and analyzing data from television ads. It’s interesting to see the metrics they use and how they are trying to make television ads more relevant to viewers.

A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.

They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:

It appears that television advertising is following a different trend than many have expected. Advertising Age is citing data from a recent study (due out soon) from Nielsen indicating that its doing better than ever. Some may find this a bit surprising with the increasing popularity of DVRs and online video.

Almost two years ago, an award-winning Google paper outlined a way to link a computer with a television to collect real-time data about viewer actions. The implications of the technology Google was working on could spell trouble for Nielsen Media Research, the incumbent, go-to agency providing the data upon which TV ad prices have been based for half a century.

Television commercials provide opportunities to go to the bathroom, refill drinks, or see what’s airing on other channels.  Commercials occasionally serve marketing purposes, though, and any U.S.-based AdWords advertisers wanting to give them a shot should be happy to hear Google TV Ads is now open to all.