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Google Adds TV Ad Tracking To Analytics

Almost two years ago, an award-winning Google paper outlined a way to link a computer with a television to collect real-time data about viewer actions. The implications of the technology Google was working on could spell trouble for Nielsen Media Research, the incumbent, go-to agency providing the data upon which TV ad prices have been based for half a century.

Google TV Ads Leaves Beta

Television commercials provide opportunities to go to the bathroom, refill drinks, or see what's airing on other channels.  Commercials occasionally serve marketing purposes, though, and any U.S.-based AdWords advertisers wanting to give them a shot should be happy to hear Google TV Ads is now open to all.