WebProNews

Traveloctiy Tweaks Hotel Review Tool

Travelocity has launched a new hotel review tool that provides users with more relevant results for their own personal tastes and interests.

Online Advertisers And New Car Buyers

Online advertisers focusing on new car buyers can tailor how quickly their advertising reaches their intended audience by understanding the difference between daily and monthly Web site traffic patterns, according to the J.D. Power and Associates 2007 Online Media Study.

Travelocity Launches Site For Mexico

Travelocity has launched an online travel site for Mexico to focus on the 20 million people who have Internet access in Mexico. It's the company's first Spanish language site in North America.

European Online Travel Outpaces U.S.

Online travel reservations in Europe grew 30 percent in 2006, according to analysts in a July 9, 2007 New York Times Article. Compared to European online travel growth, U.S. online travel has hit a plateau.

Travelocity: 96% Of ROI From Branded SEM

Travelocity's chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity's conversions came from branded keywords used for paid search.

Majority of Vacationers Plan Trips Online

A report published by eMarketer shows that 58% of vacation planners are planning their trips online. Conversely, only 23% of respondents made use of travel agents in their holiday plans.

Over-50 Crowd Increases Online Spending

The online economy has discovered a valuable demographic: old folks. This group has more disposable income than any other, and data suggests the individuals comprising it are becoming much more comfortable with the Internet.

Travelocity Joins RSS Game

Travelocity is making customized RSS (Really Simple Syndication) feeds available to subscribers to notify them when lower destination fares are found. Travelocity developed the RSS offering with the help of Internet marketing company, E-site Marketing.

Travelocity Parent Company To Purchase Lastminute.com

Travelocity's parent company, Sabre Holdings Corp. is purchasing British rival company Lastminute.com for about 577 million pounds ($1.1 billion).

Preventing Usability Problems from the Get-go

The other day, Jeff Johnson, author of Web Bloopers, showed me something very interesting about Travelocity.com: