Expedia To Power Travelocity Starting Next Year

Expedia To Power Travelocity Starting Next Year

By Chris Crum August 23, 2013

Expedia and Travelocity announced a strategic partnership, which will see Expedia powering Travelocity’s platforms, and giving the site access to its own services. Travelocity will still continue to market its own brand, and will remained owned by Sabre Holdings and …

Travelocity Launches Site For Mexico
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Travelocity has launched an online travel site for Mexico to focus on the 20 million people who have Internet access in Mexico. It’s the company’s first Spanish language site in North America.

European Online Travel Outpaces U.S.

Online travel reservations in Europe grew 30 percent in 2006, according to analysts in a July 9, 2007 New York Times Article.

Compared to European online travel growth, U.S. online travel has hit a plateau.

Travelocity: 96% Of ROI From Branded SEM

Travelocity’s chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity’s conversions came from branded keywords used for paid search.

Majority of Vacationers Plan Trips Online

A report published by eMarketer shows that 58% of vacation planners are planning their trips online. Conversely, only 23% of respondents made use of travel agents in their holiday plans.

Over-50 Crowd Increases Online Spending

The online economy has discovered a valuable demographic: old folks. This group has more disposable income than any other, and data suggests the individuals comprising it are becoming much more comfortable with the Internet.

Travelocity Joins RSS Game

Travelocity is making customized RSS (Really Simple Syndication) feeds available to subscribers to notify them when lower destination fares are found. Travelocity developed the RSS offering with the help of Internet marketing company, E-site Marketing.

Travelocity Parent Company To Purchase Lastminute.com

Travelocity’s parent company, Sabre Holdings Corp. is purchasing British rival company Lastminute.com for about 577 million pounds ($1.1 billion).

Preventing Usability Problems from the Get-go

The other day, Jeff Johnson, author of Web Bloopers, showed me something very interesting about Travelocity.com:

Experienced Travelers Don’t Use Search Engines

MediaPost released some data about online travel searches and how only .47% of all online travel traffic is coming from the major travel search engines.