Online travel search engine Kayak said today it is now giving users the option to book hotels directly through its website. The company will use reservation- booking partners and is launching the feature through the Travelocity Partner Network. Travelocity will …

The National Federation of the Blind, an advocate for Internet access for blind Americans, announced an agreement with Travelocity to make its website more accessible to the blind.

Under the agreement, Travelocity Under today’s agreement, Travelocity will make accessible by July 1, 2011, its home page and each initial Web page used for searching flights, hotels,  and vacation packages .

Travelocity has launched a new hotel review tool that provides users with more relevant results for their own personal tastes and interests.

Online advertisers focusing on new car buyers can tailor how quickly their advertising reaches their intended audience by understanding the difference between daily and monthly Web site traffic patterns, according to the J.D. Power and Associates 2007 Online Media Study.

Travelocity has launched an online travel site for Mexico to focus on the 20 million people who have Internet access in Mexico. It’s the company’s first Spanish language site in North America.

Online travel reservations in Europe grew 30 percent in 2006, according to analysts in a July 9, 2007 New York Times Article.

Compared to European online travel growth, U.S. online travel has hit a plateau.

Travelocity’s chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity’s conversions came from branded keywords used for paid search.

A report published by eMarketer shows that 58% of vacation planners are planning their trips online. Conversely, only 23% of respondents made use of travel agents in their holiday plans.

The online economy has discovered a valuable demographic: old folks. This group has more disposable income than any other, and data suggests the individuals comprising it are becoming much more comfortable with the Internet.

Travelocity is making customized RSS (Really Simple Syndication) feeds available to subscribers to notify them when lower destination fares are found. Travelocity developed the RSS offering with the help of Internet marketing company, E-site Marketing.

Travelocity’s parent company, Sabre Holdings Corp. is purchasing British rival company Lastminute.com for about 577 million pounds ($1.1 billion).

The other day, Jeff Johnson, author of Web Bloopers, showed me something very interesting about Travelocity.com:

MediaPost released some data about online travel searches and how only .47% of all online travel traffic is coming from the major travel search engines.