Shoe retailer Steve Madden has filed a lawsuit against eBay over the alleged sale of counterfeit watches on the auction site.

The suit was filed in U.S. District Court in Manhattan Tuesday, claimed eBay has failed to remove counterfeit watches from the site bearing the Steve Madden brand name. The suit accuses eBay of trademark infringement.

Nobody really debates too much about keyword metatags anymore. Google and MSN ignore them, Yahoo and Ask don’t, but go stuffing them or you risk search engine penalties. But rarely does anybody bring up the legal liabilities of what’s in your keyword tags.