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TNS Articles

Emerging Markets May Have Fullest “Digital Life”

A research project that entailed interviews with 50,000 people living in 46 countries has concluded, and some interesting facts about social networking have surfaced as a result.  A key finding is that the citizens of certain countries outside North America and Europe are much more engaged on a digital level.

Online News More Trusted Than TV News
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Online news sites are now second only to recommendations from friends as the most trusted source of information in the U.S., according to a survey from TNS.

In the U.S. 38 percent of those surveyed cited online news as the most trusted source of information, while 34 percent trusted newspapers and 33 percent TV news.

Globally, the most trusted information source was friends, with 42 percent of those surveyed saying they trusted word-of-mouth recommendations. Almost an equal number trusted TV news (41%), online news (40%) and newspapers (39%).

Online TV Viewership Doubles
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Online TV viewing has been increasing in popularity. About one- fifth of American households who use the Internet watch television online, double the number from 2006, The Conference Board and TNS said today.

Being able to watch content on their own time and their own convenience are the main reasons people go online. Other reasons include skipping commercials and portability. About 72 percent of households log on for entertainment purposes daily, and in one in ten cities entertainment is the most popular Internet activity.

TNS Buys Compete For $75 Million

The UK based global market research firm Taylor Nelson Sofres (TNS) is purchasing online measurement firm Compete.

TNS will initially pay $75 million in cash for Compete and depending on revenue performance over the next two years it could pay an additional $75 million.

Compete launched in 2000 and gets its data from its own panel and Internet service providers. The company will continue to operate as a stand-alone company but will merge its clickstream data with TNS.