Google On Criteria For Titles In Search Results

Google On Criteria For Titles In Search Results

By Chris Crum April 28, 2014

Google has talked about titles in search results in multiple videos in the past, but once again takes on the topic in the latest Webmaster Help video. They keep getting questions about it, so why not? In fact, Cutts shares …

Headline Writing In The Digital Age

There are many schools of thought regarding the Art of the Title, and generally this art varies according to purpose, medium, and culture. For better or worse, depending on your viewpoint, the Internet has changed what we expect from headlines, and how we shape them, but it is hardly a static art, especially with the advent of microblogging platforms like Twitter.

Headline Creation Quick Tips

Headlines are tricky – especially when writing for the Web. You want to be search engine friendly, but at the same time, you don’t want to readers (or potential readers) to skim over the headline like it’s part of a technical manual.

The SEO Playbook (Welcome to the Rabbit Hole)

SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles – it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most.

Deliver on your Page & Ad Titles

A radio ad I heard the other morning starts out “Another how-to half minute from the Home Depot…”. Now, before you read on, what are you expecting to get out of the next 25 seconds or so left of this radio spot? A “how-to half minute” makes me ready to learn something about landscaping or home repair or even picking out appliances. Teach me something!!

Sensational Titles: So 2006

Well now that people on the social media sites are starting to catch on / have caught on to link baiting, I’ve noticed it’s much harder to make the likes of the digg or reddit front pages. One to two months ago this was a much easier task. I’m not exactly sure if there has been one incident or algorithm change that caused the increased difficulty of making digg’s front page, but I do know that the window on link baiting is quickly closing.

The Self Serving Agenda of Search Engines
Andrew Goodman recently posted about SEO industry reputation woes, but the real reason for the problem is the self serving agenda of search engines. Don’t underestimate the marketing of the search engines, which outside of their own link buying and selling, generally like to hint at this equation SEO = spam.

Blogspot and SEO

Well it never just rains. It has to pour. I made an offer of some free SEO reviews a while back and a nasty confluence of happenings has upset my apple cart.

But I’m going to try and get some advice out to a few more people now. And this is going to be the toughest task I’ve had in a while. You see it never dawned on me that so many folk would be on hosted blogs. Let’s just say that optimising Blogspot is not a straight forward task.

Keyword Optimisation or Compelling Copy in Blog Titles?
Brian Clark has some excellent ideas for writing effective titles in his blog copyblogger. He has recently re-written headlines submitted by his readers along with a rationale for the changes. It’s a good way of demonstrating what works.

Google Blog Titles Need Work

The Official Google Blog carries messages varying from discussions of Google’s legal affairs to recommendations on relaxation techniques. The way Googlers title their posts has some other bloggers wishing for a little more clarity for those titles.

EA Sporting Xbox 360 Titles

The world’s top game software company will have several titles available when the new Microsoft game console debuts.

Writing Web Page Titles to Enhance Your Site Exposure

Pay attention to the titles of your web pages. They are more important than most web authors realize. If you understand why the title is so important, you can write web page titles that will enhance your site exposure and will attract more visitors to your web site.

Writing Better Web Page Titles

One of the easiest things you can do to optimize a web page is to write a better title for it. Aside from writing great content, learning how to write better titles is the best thing you can do for your web page. I’ll start with the basics of a page title and then move into more advanced discussion.

Searchers Use Titles To Determine Relevance

When using a search engine, what helps you determine whether or not a listing, paid or organic, is relevant to your search? Is it result descriptions or is it the title of the item being listed…

How to Make Better Use of Web Site Page Titles and META Data

A special search engine optimization case study on manufacturers shows how any business can do a better job with web site page titles and META data. New case studies explain how to improve them.

Searching in Web Page Titles for a more Targeted Query

You know how it goes. You try searching for something and you pull up hundreds of thousands of sites and you sit there pecking away at the keyboard, page after page, trying to find something relevant.

Five Short Quick Tips on Web Page Titles

Search engine spiders read and record page titles first. Here are five tips on how you can get the search engine spiders to read your titles and use them in their optimization process: