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Tech Holiday Sales Down 5%

Tech Holiday Sales Down 5%

By Mike Sachoff January 6, 2011

U.S. consumer technology  holiday sales were down 5 percent in 2010 totaling $10.3 billion, according to a new report from The NPD Group.

Heavy sales promotions early in November, before Black Friday, did not convince shoppers to spend early as sales for the first three weeks of the month fell by 5 percent compared to the previous year. Overall NPD estimates that 2010 sales for the 9 week sales period will total $14.9 billion down 4 percent from last year.

Apple Owners Show Most Interest In Buying An iPad

Awareness of Apple’s upcoming iPad release is highest among current Apple owners, (82%), consumers with $100,000 or more income (80%), and 18-34 year olds (78%), according to a new report by The NPD Group.

Those demographic groups are the ones with the most interest in buying an iPad. Only 18 percent of all consumers indicated a real interest in owning an iPad while 27 percent of 18-34 year olds and 24 percent of Apple owners said they were extremely or very interested.

Online Gaming Growth Up 10%

The average number of hours spent each week on online gaming has climbed 10 percent since 2009, while an average of 20 percent of all games purchased were digitally downloaded up from 19 percent in 2009, according to a new report from The NPD Group.

 Among those reporting they personally play video games on at least one type of console, 54 percent said they play games online, down slightly since 2009 and 2008 (56% and 55% respectively).

Mobile Phone Buyers Prefer Touchscreen Interface
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While text messaging continues to be the top motivating feature for mobile phone buyers, American consumers are increasingly purchasing handsets with touch screens or QWERTY keyboards, according to the latest report from The NPD Group.

The report found all 10 of the top-selling mobile phones purchased in the fourth quarter of 2009 came with a touch screen, a QWERTY keyboard, or both.

Majority Of E-Reader Owners Have No Complaints
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Owners of e-readers such as the Kindle report they are happy with their devices according to a new study by The NPD Group.

The majority (93%) of owners said they were "very satisfied" or "somewhat satisfied" with their device. Only 2 percent indicated any level of dissatisfaction.

Features are important to e-reader owners. More than half (60%) said wireless access was their favorite feature on their e-reader and nearly a quarter (23%) mentioned touch.

OS Software Revenue Up 35%
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U.S. retail operating systems boxed software revenue increased 35 percent in 2009, but it was not enough to lift non-games software into positive territory, according to new research from The NPD Group.

Total retail non-games software revenue fell 7 percent in 2009 to $2.4 billion.  That is an improvement over the 10 percent decrease in 2008. Unit volume for 2009 dropped 6 percent and average selling price dipped 2 percent.

U.S. Video Game Sales Reach $19 Billion In

U.S. sales of video games, which includes portable and console hardware, software and accessories, generated revenues of close to $19.6 billion, an 8 percent decrease over the $21.4 billion generated in 2008, according to The NPD Group.

Retail sales in the PC game software industry also saw declines, with revenues down 23 percent, reaching $538 million in 2009. The total console, portable and PC game software industry hit $10.5 billion, an 11 percent decrease compared to the $11.7 billion generated in 2008.

U.S. Video Game Sales Reach $19 Billion In

U.S. sales of video games, which includes portable and console hardware, software and accessories, generated revenues of close to $19.6 billion, an 8 percent decrease over the $21.4 billion generated in 2008, according to The NPD Group.

Retail sales in the PC game software industry also saw declines, with revenues down 23 percent, reaching $538 million in 2009. The total console, portable and PC game software industry hit $10.5 billion, an 11 percent decrease compared to the $11.7 billion generated in 2008.

U.S. Video Game Sales Reach $19 Billion In

U.S. sales of video games, which includes portable and console hardware, software and accessories, generated revenues of close to $19.6 billion, an 8 percent decrease over the $21.4 billion generated in 2008, according to The NPD Group.

Retail sales in the PC game software industry also saw declines, with revenues down 23 percent, reaching $538 million in 2009. The total console, portable and PC game software industry hit $10.5 billion, an 11 percent decrease compared to the $11.7 billion generated in 2008.

U.S. Video Game Sales Reach $19 Billion In

U.S. sales of video games, which includes portable and console hardware, software and accessories, generated revenues of close to $19.6 billion, an 8 percent decrease over the $21.4 billion generated in 2008, according to The NPD Group.

Retail sales in the PC game software industry also saw declines, with revenues down 23 percent, reaching $538 million in 2009. The total console, portable and PC game software industry hit $10.5 billion, an 11 percent decrease compared to the $11.7 billion generated in 2008.

Windows 7 Drives Holiday Software Sales

U.S. software retail sales fell slightly by just over 1 percent for the 2009 holiday season, according to The NPD Group.

Sales for the 5-week holiday period totaled $278 million dollars, up from the 13 percent decline during the 2008 holiday season.

Consumer Technology Holiday Sales Hit $10.8 Billion
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U.S. consumer technology retail sales fell less than one percent for the 2009 holiday season, according to a new report from The NPD Group.

The report found sales for the five-week holiday period reached $10.8 billion, a big improvement from the 6 percent decline during the 2008 holiday season.

Online Music Most Popular Digital Content Among Kids

The majority (79%) of kids age 2-14 have purchased some form of physical or digital content in the past year, with 31 percent acquiring both physical and digital content, according to a new report from The NPD Group.

Windows 7 Sales Outperform Vista Launch

Initial sales of Microsoft’s Windows 7 software outperformed those of Vista’s first few days on the U.S. market, according to the latest analysis from The NPD Group.

Windows 7 software unit sales in the U.S. were 234 percent higher than Vista’s first few days of sales. A combination of early discounts on pre-sales and a lack of promotional activity for the Ultimate version resulted in dollar sales that were 82 percent higher than Vista.

Word Of Mouth Has The Most Influence On Gamers

Among gamers, 41 percent report that they rely on word of mouth to get information on video games, according to a new report from the NPD Group.

While this varies from one platform to another, all current platforms, including portables, rely on word of mouth above all other information sources. Followed by hands on play at friends or relatives friends homes at 31 percent. Magazines and online ads, along with incentives/coupons and social networking sites have the least influence on gamers at five percent.

Smartphone Sales Up 47% In Q2
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In terms of sales of mobile phones in the U.S. feature phones still account for a considerable share of the market, even as smartphone sales continue to increase their share of overall handset sales, according to a new report from The NPD Group.

Sales of new feature phones decreased 5 percent to 72 percent of new handset sales in the second quarter, while sales of new smartphones reached 28 percent of overall purchases, a 47 percent increase year-over-year.

Twitter Users Buy More Online Music
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Active Twitter users are more engaged with online music and are more likely to make purchases than non-users of the microblogging service, according to a new report from the NPD Group.

"NPD’s latest music-acquisition study shows that there are segments of consumers who are more actively integrating Twitter as a key tool for communicating and networking," said Russ Crupnick, entertainment industry analyst for NPD.