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The Center for Client Retention Articles

Consumers Favor Companies Engaged With Social Media

A majority of consumers react positively when companies respond to postings on social media sites, indicating the value of the channel as way to engage people in a dialogue while building a company’s image, reputation and brand, according to a new study by The Center for Client Retention.

The study found 55 percent of consumers felt positively when companies responded to a social media posting, with only 5 percent reacting negatively and 40 percent remaining neutral.