Testing Articles

HIV Prevention Shot May Replace Pills

Two separate HIV studies on macaque monkeys show very promising results. Researchers from Aaron Diamond AIDS Research Center at Rockefeller University in New York presented their findings on Tuesday at the Conference on Retroviruses and Opportunistic Infections in Boston, Mass. They determined that a newly designed shot …

Colon Cancer Testing Leveling Off In U.S.

According to the Center for Disease Control, “Colorectal cancer (CRC) is the second leading cancer killer of men and women in the US, following lung cancer.” Why then are more people not having the necessary screenings? The study shows that …

States Drop GED as Test Price Rises
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The GED, or General Educational Development tests, were created in 1942 to measure the academic skills of U.S. soldiers who had left high school to join the military. Though the test has undergone revisions, the American Council on Education has …

ACT Entrance Exam Now More Taken Than SAT

The College Board’s yearly report on college and career readiness was released this week, and it shows that only 43% of college-bound seniors in 2012 are “college ready.” The College Board defines “college ready” as achieving a benchmark score of …

Cervical Screenings to Occur Less Often: Good News for Women Aged 30-65

New guidelines indicate that women who have had normal HPV and pap test results in the 30-65 year old age bracket will only need to be tested every five years. This revision was put into place after physicians found that …

Super Bowl Commercials: What Makes Them Effective? Super Bowl Commercials: What Makes Them Effective?
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What is it that makes a Super Bowl ad so great? Is it something funny, inspiring, unbelievable, or what? According to Ace Metrix CEO Peter Daboll, a likable ad doesn’t necessarily mean it’s an effective ad. As he explained, great ads are likable, but they have to do more in order to be effective.

Note Your Google Website Optimizer Experiments
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Google has released a new feature for its Website Optimizer tool, called Experiment Notes. The feature is designed to help users include documentation as part of their testing. For any experiments, users can now add their own annotations.

If you are unfamiliar with Website Optimizer, it’s a free tool from Google that webmasters can use to increase conversions by making adjustments to design and text elements to see what works.

Writing For Conversions – Testing New Content
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Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing.

Google Tips for More Conversions
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You can use every marketing strategy under the sun, but if they don’t translate into conversions, it’s all for nothing. Some methods take longer than others to lead to conversions, and there are hundreds of variables that come into play for the success of any campaign.

Conversions end with your site.
That’s why you need to concentrate on what is and what isn’t working. There are plenty of web analytics tools that can help you figure out where your traffic is coming from, where you are losing your visitors, etc.

Search Marketer Begs Google To Slow Down

Google’s white-hot pace of releasing and tweaking products has one marketing pro asking the company to ease up on the accelerator.