What is it that makes a Super Bowl ad so great? Is it something funny, inspiring, unbelievable, or what? According to Ace Metrix CEO Peter Daboll, a likable ad doesn’t necessarily mean it’s an effective ad. As he explained, great ads are likable, but they have to do more in order to be effective.

Google has released a new feature for its Website Optimizer tool, called Experiment Notes. The feature is designed to help users include documentation as part of their testing. For any experiments, users can now add their own annotations.

If you are unfamiliar with Website Optimizer, it’s a free tool from Google that webmasters can use to increase conversions by making adjustments to design and text elements to see what works.

Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing.

You can use every marketing strategy under the sun, but if they don’t translate into conversions, it’s all for nothing. Some methods take longer than others to lead to conversions, and there are hundreds of variables that come into play for the success of any campaign.

Conversions end with your site. That’s why you need to concentrate on what is and what isn’t working. There are plenty of web analytics tools that can help you figure out where your traffic is coming from, where you are losing your visitors, etc.

Google’s white-hot pace of releasing and tweaking products has one marketing pro asking the company to ease up on the accelerator.