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Google Asks Nielsen To Rate TV Ads

Google has taken another step toward wiping Madison Avenue’s influence off the television industry by partnering with Nielsen for ratings information.

Itty Bitty Arms Of Google, Clear Channel Partner

The thought of Clear Channel Communications, all by its gigantic self, is enough to trouble some people.  The thought of Clear Channel teaming up with Google is even more worrisome.  Luckily, although the two have now formed a partnership, it’s a weak sort of deal at worst.

Voters Look Online For Candidate Information

An average of around 30 percent of U.S. adult Internet users say they will watch online video news to learn about the 2008 presidential candidates, according to a survey conducted by Synovate for ClipBlast.

Internet TV Goes to the Next Level?

The New York Times reports that Internet television will be taken to the next level this fall by the show ‘Quarterlife.’ Rather than taking the traditional television-pirated YouTube copy-DMCA notice-possible posting at network’s video portal or empty promises route to the Internet for professional video content, ‘Quarterlife’ episodes will premiere on MySpace.

Ad Magnate May Faceoff With Google TV

Martin Sorrell’s WPP already owns a small stake in Spot Runner, but could move to take it over to complement an earlier online advertising company purchase.

Young Favor Internet Over TV

More than three-quarters of people ages 16 to 29 prefer the Internet over TV according to a study from New Paradigm "Global Net Generation Survey."

Internet Gaining On TV As Essential Medium

Consumer’s media habits and perceptions are changing, as the Internet becomes a more important medium for information and entertainment, according to a new Internet and Multimedia 2007 report by Edison Media Research.

Blinkx Remote Serves Up TV Shows

The landscape of online video becomes more interesting by the day. While YouTube find itself bogged down in a quagmire of takedown requests and DMCA notices, Blinkx has decided to roll out a new search tool specifically aimed at directing users to television content that they can view and/or download.

NBC Universal, MobiTV Team Up For Wireless Deal

The battleground for the third screen continues as NBC Universal and MobiTV team up to offer on-demand programming to wireless customers. Users will be able to take in shows featured on NBC, USA Network, Sci-Fi Channel, Telemundo and other NBCU properties as well.

Maven Selects WebTrends for Online Video Analytics

Today Maven Networks and WebTrends Inc. announced that the two companies have collaborated to create one of the most comprehensive online video analytics offerings in the broadband industry.

Google Could Dish Satellite TV Ads

It has long been a dream of Google CEO Eric Schmidt’s that he not have to see advertising for certain products of a feminine nature while watching a football game. Google may be closer to being a player in the TV advertising market through a rumored deal with Dish Networks.

Sony to Release Internet Ready Television
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Sony has unveiled a new TV feature called “Bravia Internet Video Link” that will allow most of its new televisions to access free Internet video content. Online content, including high-definition feeds, will be available from providers such as AOL, Yahoo, Grouper, Sony Pictures Entertainment and Sony BMG Music.

Firefox Television Ads Go Live

It looks like Firefox plans to capitalize in its recent surge in popularity by airing fan-based television commercials, according to Read/WriteWeb.

Google’s Future In Television

Google is not likely to become a TV network, according to Richard Kimber, Google’s managing director of sales and operations for South East Asia.

VON: Viewing TV From Afar

Time and place shifting have become more important to people when it comes to viewing television. Tivo and other technologies indicate how this demand has shifted power slightly from the broadcaster to the consumer.

VON: Exploding Television

BuzzMachine blogger and media critic Jeff Jarvis brought his wit and style to the Fall 2006 VON conference in Boston. Tech news followers likely remember Jeff Jarvis from his beastly encounter with Dell customer service…

VON: Here Comes Internet Television

Veoh CEO Dmitry Shapiro seems as philosophical as his title is poetic. Speaking at the Video on the Net Conference in Boston, an extension of VON, Shapiro begins with the printing press and ends with “democratized Internet television.” In due course of course, this changes everything.

Google TV Ad Partner: Guess Who?

New domains registered by Google may indicate the company is a step closer to offering its AdWords clients the opportunity to place advertisements on television programs. We’re going to suggest the first network that will try them on its channel.

Two Sides of the Marketing Coin

Advertising Age covers Sephora’s coffee cup lipstick smear ad (reg. req.) and raises an interesting question.

Yahoo! TV Makes History With The 4400

The USA Network and Yahoo! have made cable history. A special episode of The 4400 premiered exclusively on Yahoo! TV. It will run there for one week before migrating to NBC Universal websites, and then to cable television.

Dogs, Cats, And Net Neutrality

Net Neutrality was interesting enough because of the opposing punditries that kissed and made up (for this battle anyway), but the Parents Television Council (PTC) soldiering alongside Democrats? Verizon sponsoring sessions at the Small Business Summit?