Connecting with people shouldn’t be about what social networks you’re using. It should be about connecting with people. Yes, you need to look at where your audience is at, but you shouldn’t be using Twitter just for the sake of using Twitter if you’re not using it to communicate to the right people. 

Creating relevant content for a Web site is one of the most important things an individual or organization can do and at the PubCon session "Real-World Winning Tactics For Content" focused on ways to manage and achieve that goal.

(Coverage of PubCon continues at WebProNews Videos.  Stay with WebProNews for continued coverage from the event this week.)