All Posts Tagged Tag: ‘targeted tweets’

Twitter Expands Geo-Targeting Options for Promoted Tweets

Back in July, Twitter began to allow promoted tweets to be targeted by location. The geo-specific ads were dubbed ‘targeted tweets” by Twitter, and allowed brands to reach specific audiences without first sending a tweets to every single one of their followers. The feature was first tested with big name advertisers like Coca-Cola and Wendy’s but is now currently available …

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Twitter Now Allows Promoted Tweets To Be Targeted By Location

Twitter continues to expand the effectiveness of “promoted tweets” (also known as ads), and today they are announcing a pretty significant new feature for advertisers. As of today, brands can target Twitter users by location with their promoted tweets. For instance, if a brand wants to promote a tweet concerning a promotion that’s only taking place in Los Angeles – …

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