All Posts Tagged Tag: ‘targeted marketing’

LinkedIn Targeted Status Updates Go Live

LinkedIn today announced that its Targeted Status Updates are now available for every LinkedIn company page. Targeted Status Updates allow companies to make posts to their LinkedIn pages while ensuring that a specific subset of their LinkedIn followers sees the update. Companies can now send out status updates to followers sorted by company size, industry category, job title (function), seniority, …

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Yahoo! Unveils Genome

Yahoo Inc. just announced Genome, a new online advertising solution, at Internet Week New York. Below is a clip regarding the new platform: Genome, set to be available sometime in July, combines Yahoo! data, interclick’s third party data and advertisers’ first party data to afford marketers the most complete, custom audience solution on the web. The new platform will fall …

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LinkedIn Introduces New Marketing Tools

LinkedIn, the social network for professionals, saw a revenue of $522 million in 2011, though its net income was only $22 million, considering the company hired 531 new executives during that time frame. LinkedIn had stated that it was more focused on brand awareness and upping its user base than profitability. Though after a bit of time to let things …

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