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All Posts Tagged Tag: ‘Tailored Audiences’

Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups). This follows the recent news that Twitter would track which apps users have. “Tailored audiences from mobile apps can help you drive the highest possible ROI in your app install and app engagement …

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Twitter Adds Tools To Tailored Audiences

Twitter announced an update to its Tailored Audiences ad targeting feature. It’s getting new stuff like audience list uploading, better audience management tools, new supported ID types, and better targeting in general. Twitter first made Tailored Audiences available globally in December. Now it has look-alike-only targeting, which lets you only target users similar to your tailored audience. As Twitter explains, …

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Twitter Launches Website Tag For Remarketing

Twitter announced the launch of a new website tag for remarketing, which will enable advertisers to create tailored audiences from the Twitter Ads interface. Twitter launched tailored audiences retargeting globally in December. This lets advertisers retarget ads to people who have visited their site or app. The new tag lets them do the same. “Starting today, advertisers who have already …

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Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs

Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences. Twitter began testing tailored audiences ad retargeting back in the summer before making it globally available last month. The option enables advertisers to reach users who have shown interest in their brands or categories while they’re not actually on Twitter. For example, if a hotel …

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Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally

Twitter began testing its “tailored audiences” ad retargeting back in the summer and has now announced the feature’s global availability. “With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter,” explains Twitter revenue product manager Abhishek Shrivastava. “Let’s say a hotel brand wants to advertise a promotion …

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