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Tailored Audiences Articles

Twitter Launches Tailored Audiences From Mobile Apps Twitter Launches Tailored Audiences From Mobile Apps

Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups). This follows the recent news that Twitter would track which apps users have. …

Twitter Adds Tools To Tailored Audiences Twitter Adds Tools To Tailored Audiences

Twitter announced an update to its Tailored Audiences ad targeting feature. It’s getting new stuff like audience list uploading, better audience management tools, new supported ID types, and better targeting in general. Twitter first made Tailored Audiences available globally in …

Twitter Launches Website Tag For Remarketing Twitter Launches Website Tag For Remarketing

Twitter announced the launch of a new website tag for remarketing, which will enable advertisers to create tailored audiences from the Twitter Ads interface. Twitter launched tailored audiences retargeting globally in December. This lets advertisers retarget ads to people who …

Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs Twitter Tailored Audiences Now Let Advertisers Use Email Addresses,Twitter IDs
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Twitter announced some new features for advertisers today, specifically in the realm of tailored audiences. Twitter began testing tailored audiences ad retargeting back in the summer before making it globally available last month. The option enables advertisers to reach users …

Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally Twitter Makes ‘Tailored Audiences’ Retargeting Available Globally
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Twitter began testing its “tailored audiences” ad retargeting back in the summer and has now announced the feature’s global availability. “With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even …