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All Posts Tagged Tag: ‘Tableau’

Google BigQuery Helps Show How Weather Influences Shopping

Interactions, a marketing firm for supermarket chains and big box stores, announced some interesting findings based on analysis with Google’s BigQuery and Tableau, measuring the effects of major weather events on sales. “This case study is just the first analysis in an ongoing relationship between Interactions, Google and Tableau to provide retailers and CPGS with data management solutions and insightful …

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