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Surveys Articles

Is Retargeting the Most Under-Utilized Marketing Strategy?
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Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising.

Yahoo Survey Finds Optimism for Holiday Online Retail

Yahoo conducted a survey of small business online retailers to find out how they think they’ll perform this upcoming holiday season compared to previous years.

"Surprisingly, based on the current economic landscape, the results show an optimistic outlook, with over 60 percent of the Yahoo! merchants surveyed expecting sales to be the same as most years or even stronger," a representative for Yahoo tells WebProNews.

Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers
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Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday.

Americans’ Social Media Habits Highlight Business Potential

Euro RSCG released some interesting findings from a study exploring the different ways Americans are using social media to "redefine their lives." The study looked at 1,228 social media users in the United States.

Consumers Are Looking for Offers on Social Networks
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Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to.

The data is based on a survey of 1,000 consumers in the US, about half male and half female. They cover four major age groups and 10 major cities.

Social Networks Don’t Waste Time, People Do.
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Social Media policies of well-known organizations often appear in the news with commentary throughout the Blogosphere, the Twitterverse, etc. There is an ongoing debate about just how restricted social networks should be when it comes to employee use.

Where do you stand on this debate? Share your thoughts.

Consumers Not Happy with Mobile Web Sites
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Web app company Gomez, Inc. released the findings of a study on consumer mobile web experiences today, and found that most of them aren’t happy with the performance of mobile web sites in general.

Study: Half of Traffic to UK Sites Comes from Online Marketing
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The AT Internet Institute conducted a study comparing investments in online marketing campaigns among France, Germany, Spain, and the United Kingdom. The firm’s findings are that the UK far exceeds the other three countries in this realm.

Google: IT Departments Moving Toward the Cloud
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Google has been pushing Google Apps use big time this year. They took out billboard space, and they recently sponsored a survey about IT departments and cloud computing.

The poll covered 1,125 IT decision-makers. Google has prepared an entire report based on the findings, which is available for perusal here (pdf).

Most Enterprises Taking Social Media Seriously

Deloitte, Beeline Labs and the Society for New Communications Research have released findings from a study of companies sponsoring online communities. The study found that enterprises are continuing to invest in social media tools and online communities.

Marketers Ignoring Customer Feedback from Social Media
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A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don’t make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place.

The survey found that 70% of marketers say they’ve never made a change to a product or marketing efforts based on feedback from consumers on social media sites.

54% of Businesses Prohibit Employee Social Media Use
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New research from Robert Half Technology indicates that over half of chief information officers (CIOs) do not allow employees to visit social networking sites for any reason while they’re at work. This information comes from a survey of 1,400 CIOs from companies around the US with 100 or more employees.

Good Chunk of Holiday Spending Will Be Online

Nielsen has shared some findings from research involving how American consumers intend to spend their money during the upcoming holiday season. About 42% expect to spend less.

Survey: Online News Credibility Increasing

For the second year in a row, ARAnet has shared survey results about the news consumption habits of Americans. This year’s survey found that Americans are increasingly turning to online sources, as well as radio for their news, while going less to daily newspapers and television.

Companies Struggle with Social Media and Employee Discipline

The Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA) have conducted yet another social media-related survey, finding that company policies have not yet caught up with the incredible growth in social media use among employees. The survey looked at what management is doing to manage employee social media use.

Most Businesses Implementing Social Media Without Measuring ROI

Mzinga and Babson Executive Education recently conducted a survey, which examined the adoption, use and current state of social technologies in business. The findings revealed that 86% of respondents use social technologies in one or more areas of business, including marketing, internal collaboration/learning, customer service and support, sales, and HR.

Twitter the Most Dangerous Network?
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Crowd Science revealed some interesting findings from a survey on Twitter use today. It would appear that Twitter is the most used social network by drivers. I’m not sure if that’s the kind of endorsement Twitter wants (the most dangerous network), but its short-form texting-like format caters to the mobile user.

Survey Finds Many Smartphone Owners Open to Targeted Ads
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Compete has shared some data from its Smartphone Intelligence survey. The findings indicate that smartphone owners prefer personal and social apps, and that they’re open to targeted ads.

According to Compete, entertainment, games, music, social networking, and weather are the most popular app categories across all platforms. Findings include:

How Fans Engage with the NFL Online
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The day has arrived at last. The 2009 NFL season kicks off tonight with the opening game between the Tennessee Titans and the Pittsburgh Steelers (a game our own Rafael Robinson is attending, by the way).

Poor Customer Service Holding Back E-Commerce Sales
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Earlier this month comScore released its Q2 retail e-commerce sales estimates, which indicated that US online retail spending dropped from the same period from last year. This is only the second time that has happened.

Survey Finds 30% of College Faculty Use Twitter
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Faculty Focus released some interesting findings from a survey about Twitter usage and trends among college faculty. They surveyed about 2,000 faculty members and found that about a third of the respondents say they use Twitter. Over half say they have never used Twitter at all.