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Surveys Articles

Study: Half of Traffic to UK Sites Comes from Online Marketing
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The AT Internet Institute conducted a study comparing investments in online marketing campaigns among France, Germany, Spain, and the United Kingdom. The firm’s findings are that the UK far exceeds the other three countries in this realm.

Google: IT Departments Moving Toward the Cloud
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Google has been pushing Google Apps use big time this year. They took out billboard space, and they recently sponsored a survey about IT departments and cloud computing.

The poll covered 1,125 IT decision-makers. Google has prepared an entire report based on the findings, which is available for perusal here (pdf).

Most Enterprises Taking Social Media Seriously

Deloitte, Beeline Labs and the Society for New Communications Research have released findings from a study of companies sponsoring online communities. The study found that enterprises are continuing to invest in social media tools and online communities.

Marketers Ignoring Customer Feedback from Social Media
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A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don’t make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place.

The survey found that 70% of marketers say they’ve never made a change to a product or marketing efforts based on feedback from consumers on social media sites.

54% of Businesses Prohibit Employee Social Media Use
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New research from Robert Half Technology indicates that over half of chief information officers (CIOs) do not allow employees to visit social networking sites for any reason while they’re at work. This information comes from a survey of 1,400 CIOs from companies around the US with 100 or more employees.

Good Chunk of Holiday Spending Will Be Online

Nielsen has shared some findings from research involving how American consumers intend to spend their money during the upcoming holiday season. About 42% expect to spend less.

Survey: Online News Credibility Increasing

For the second year in a row, ARAnet has shared survey results about the news consumption habits of Americans. This year’s survey found that Americans are increasingly turning to online sources, as well as radio for their news, while going less to daily newspapers and television.

Companies Struggle with Social Media and Employee Discipline

The Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA) have conducted yet another social media-related survey, finding that company policies have not yet caught up with the incredible growth in social media use among employees. The survey looked at what management is doing to manage employee social media use.

Most Businesses Implementing Social Media Without Measuring ROI

Mzinga and Babson Executive Education recently conducted a survey, which examined the adoption, use and current state of social technologies in business. The findings revealed that 86% of respondents use social technologies in one or more areas of business, including marketing, internal collaboration/learning, customer service and support, sales, and HR.

Twitter the Most Dangerous Network?
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Crowd Science revealed some interesting findings from a survey on Twitter use today. It would appear that Twitter is the most used social network by drivers. I’m not sure if that’s the kind of endorsement Twitter wants (the most dangerous network), but its short-form texting-like format caters to the mobile user.

Survey Finds Many Smartphone Owners Open to Targeted Ads
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Compete has shared some data from its Smartphone Intelligence survey. The findings indicate that smartphone owners prefer personal and social apps, and that they’re open to targeted ads.

According to Compete, entertainment, games, music, social networking, and weather are the most popular app categories across all platforms. Findings include:

How Fans Engage with the NFL Online
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The day has arrived at last. The 2009 NFL season kicks off tonight with the opening game between the Tennessee Titans and the Pittsburgh Steelers (a game our own Rafael Robinson is attending, by the way).

Poor Customer Service Holding Back E-Commerce Sales
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Earlier this month comScore released its Q2 retail e-commerce sales estimates, which indicated that US online retail spending dropped from the same period from last year. This is only the second time that has happened.

Survey Finds 30% of College Faculty Use Twitter
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Faculty Focus released some interesting findings from a survey about Twitter usage and trends among college faculty. They surveyed about 2,000 faculty members and found that about a third of the respondents say they use Twitter. Over half say they have never used Twitter at all.

Which Marketers Are Using Which New Media Strategies?
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the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What’s more interesting is how they are using them.

According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from a quarter in 2007.

Following Up with Website Abandoners
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SeeWhy shared some interesting findings from a survey of over 150 Google Analytics about website abandonment. They discussed "post session remarketing" and say it is going to grow rapidly.

Post session remarketing is basically going after individual users who have abandoned your site. "Of all the techniques out there, remarketing in real-time (thru e-mail specifically) is set to grow 152 percent," a representative for SeeWhy tells WebProNews.

Study: Most People Go Online to Socialize
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I probably don’t have to tell you that people are very interested in socializing online these days. New research from PR Agency Ruder Finn shows that 72% of people go online just to become part of a community.

If that’s not a testimonial for social media marketing, I don’t know what is. The agency’s research is actually a look at online behavior and user intent.

Survey: 62% Prefer iPods to the Environment
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The Shelton Group has released some interesting survey results showing that the majority of Americans would like to "go green," but not at the expense of their own convenience. It’s not that the results are particularly surprising, but they are interesting in that they are broken down into what percentage of participants would be willing to give up what devices if they could help the environment.

Majority Use Social Media Marketing, Still Have Questions
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Social Media MarketingAuthor and WebProNews Blog Partner Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. Interesting stats from the report include:

Behavioral Targeting Gaining Public Acceptance
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Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers’ comfort level with the concept is going up.

The Business Goals Where Social Media is Most Effective

Still wondering just how social media can actually benefit your business? There are a variety of ways, and some ways may be more relevant to your own business than others.

MarketingSherpa’s "chart of the week" highlights seven business uses of social media, and rates their effectiveness based on results from a survey fielded in December. The biggest impact of social media seems to come in the form of influencing brand reputation.