While waiting for someone to show up to a meeting, a few of us were chatting about music. Greg was playing a selection from his "music that'd scare you about the rest of my music collection" (or something like that).
Merrill Lynch analyst speculates on the potential for Apple to add another feature to iTunes in response to Yahoo Music.
Paid inclusion in search engines is a concept that seems to be going the way of dodo. During this summer, MSN and Ask Jeeves/Teoma have decided to shelve their paid inclusion programs. However, as we learned during the interview Brittany and I conducted with Yahoo's Ken Norton and Grace Chen, Yahoo has no intention of giving up these aspects of their search service.
A call to action such as "call now," "order now," and "click here" can dramatically increase your sales. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order. Here are examples of action words you can use on your web site, in your email, and in other marketing materials.
NEW YORK (AdAge.com) -- "Catfight," the commercial created by WPP Group's Ogilvy & Mather of New York for Miller Lite beer, has won the Advertising Women of New York's "Grand Ugly" award as the piece of TV advertising that portrayed women in the most offensive manner during the past year.
CAIRO, Egypt (AdAge.com) -- Marketers of some of the world's biggest brands -- including Procter & Gamble Co., Pepsi-Cola Co., Coca-Cola Co., H.J. Heinz Co., Xerox and McDonald's Corp. -- are going on the offensive to combat war-related boycotts of American products in hot spots around the globe.
SAN FRANCISCO (AdAge.com) -- Columbus, Ohio-based closeout retailer Big Lots launched its first national TV campaign today, making it yet another major player in an already tight retail environment.
If you're a writer, researcher, subject matter expert, enthusiastic hobbyist, or an authority on almost any topic, there has never been a better time to start your own subscription website or online newsletter. And if you're already publishing a hobby website, now is the ideal time to convert at least a portion of the content to fee-paid access.
Rule number one. Basic human nature never changes. Keep that in mind.
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