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Facebook Study In Sweden Shows Social Giant Grasp Facebook Study In Sweden Shows Social Giant Grasp
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We already know that Facebook is the fastest-growing thing on the Internet, ever. It claims 10% of the world’s population as its members. Now, a new study out of Sweden fills in some more detail about how Zuckerberg’s baby is …

To Reach Facebook Fans, Keep It Local To Reach Facebook Fans, Keep It Local
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A recent social media study by Hearsay Social suggests that fans of local pages are far more engaging than larger corporate fans. In a study of over 14 million social interactions from consumers they found that the typical post from …

The Effective Use of Video in Marketing Campaigns The Effective Use of Video in Marketing Campaigns

ComScore and EXPO have released a study indicating that professionally-produced video content and user-generated product videos, when used together, drive higher sales. Groups of consumers were asked to evaluate sales effectiveness on a professional how-to video, a user generated video …

Study Shows Email Still Bigger Than Social Study Shows Email Still Bigger Than Social

A strong majority (85%) of online-connected global citizens in 24 countries use the internet for emails while six in ten (62%) use it for social networking, finds a new poll by global research company Ipsos for Reuters News. One in …

In-Depth Study of Online Ad Delivery In-Depth Study of Online Ad Delivery

In the cVE Charter Study from ComScore, involving online advertising campaigns for 12 national advertisers, we are seeing that a large number of ad campaigns are not going to plan and the quality of ad delivery is varying greatly. The …

Using Twitter To Predict Stock Market Using Twitter To Predict Stock Market

A University of California, Riverside professor and several other researchers have developed a model [PDF] that uses data from Twitter to help predict the traded volume and value of a stock the following day. A trading strategy based on the …

Aspirin: Cancer Fighting Properties Found In British Study

Aspirin has long been believed to combat heart attacks and disease when taken daily, but a new British study shows that low doses of the OTC drug, when taken on a daily basis, may prevent cancer as well. The study, …

Teen Texting Is On The Rise [STUDY] Teen Texting Is On The Rise [STUDY]

Texting by teens is on the rise, and has far outpaced voice calling, according to a recent study. Text messages have become the dominant form of communication between teens and nearly everyone – both friends and parents. According to Pew …

Voters Trust Candidates With Deeper Voices More

Candidates with lower-pitched voices may get more votes in the 2012 election. A new study by biologists and a political scientist shows that both men and women prefer political candidates with deeper voices. The results also suggest that biology — …

Social Media Posts May Predict Rises In Unemployment Social Media Posts May Predict Rises In Unemployment

Social media use has become a major feature of our culture in recent years. We share virtually everything – often more than we should – with our friends, followers, and whoever else will listen out there on the internet. Trends …

Social Networking and Politics: How Friends Interact Social Networking and Politics: How Friends Interact

A recent Pew Internet study on how people are addressing politics in their social media interactions revealed some interesting points. First of all, the study revealed that 74% of Internet users identify themselves as liberal. 70% identified as moderate. And, …

CIOs Continue Hiring IT Professionals CIOs Continue Hiring IT Professionals
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In another sign of a rebounding economy, technology executives are expected to continue hiring IT personel in the second quarter of 2012, albeit at a slower pace than three months ago, according to the newly released Robert Half Technology IT …

iPad Usage Quadruples Among Small Business Owners iPad Usage Quadruples Among Small Business Owners

According to The Business Journals, IPad is the fastest growing technology among Small business owners. A national study released by the company reveals how critical the new technology is among small to mid-sized business (SMB) owners. According to the findings, …

Gamers Spend $2.3 Billion on Virtual Goods
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According to a recent study by PlaySpan, over one in four consumers spent money on virtual goods in 2011, with gamers spending an average of $64 a year. These figures represent a 100% increase from 2009. The rise in consumers …

DVR Usage Increasing Among Television Viewers DVR Usage Increasing Among Television Viewers
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As television and devices that take advantage of our screen time continue to evolve, so does our utter obsession with using TV grow. Nielsen posted on its blog a study the group recently conducted that looked at what Americans have …

Generation C Emerges As The Digital Consumer Of Our Time Generation C Emerges As The Digital Consumer Of Our Time

I don’t really get why we need to apply random letters to generations like Generation X, but Nielsen feels that its appropriate to introduce a new one to the mix – Generation C. You may be asking yourself what Generation …

Pinterest: What the Latest Studies Tell Us Pinterest: What the Latest Studies Tell Us

“There are three kinds of lies: lies, damned lies, and statistics.” A apparently) selling something. There are no ads. There are no banners. You can explore around and never feel “sold to” by Pinterest itself. Other than those items categorized …

Online Dating: How To Spot a Liar Online Dating: How To Spot a Liar
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Online dating is rough enough when people are all above-board and honest about themselves, their past, their plans and preferences. But, when you throw dishonesty into the mix, it can get ugly fast. No one wants to wind up investing …

Twitter Algorithm Can Predict News Popularity Twitter Algorithm Can Predict News Popularity

News sites already know how to modify their stories to gain maximum search potential, but what if you could do the same with Twitter? Researchers at HP Labs were looking into the very matter with their new research, “The Pulse …

Facebook Makes People Feel Good – Study Proves Facebook Makes People Feel Good – Study Proves

Apparently, Facebook makes people happy. No, seriously. We now have proof. A new study reported in Cyberpsychology, Behavior, and Social Networking, a peer-reviewed journal, actually dug into the physiological responses to people who visit social networking sites. Measurements of physical …

Politics and the Internet: The Relationship Is Growing
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In 2008, politics changed in a big way. This change was driven by the impact that the Internet and social media had on the Presidential election. Since that time, this same influence has been evidenced all across the world such as with the protests in the Middle East.