All Posts Tagged Tag: ‘structured data’

Google Gives Webmasters New Structured Data Tool

Google announced that it is giving webmasters a new structured data tool to help them author and publish markup on their websites. The new tool, it says, will better reflect Google’s interpretation of your content. The tool provides validation for all Google features powered by structured data, support for markup in the JSON-LD syntax (including dynamic HTML pages), clean display …

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Google Introduces Structured Snippets

Google announced the launch of “structured snippets,” a new feature that puts “facts” in the snippets of web results. As with Google’s Knowledge Graph, these facts may or may not be accurate. Here’s what they look like: The company says, “The WebTables research team has been working to extract and understand tabular data on the Web with the intent to …

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Google Knowledge Graph Takes Tour Dates From Artists’ Official Sites

Google announced today that it will now populate its Knowledge Graph results for musicians with tour dates from the artists’ official websites when they add structured data markup. Google has shown upcoming events for artists for quite some time (and even has reminders for artists’ releases), but now they’re getting the information directly from the source. “When music lovers search …

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Google Notifies Webmasters Of Manual Actions Regarding ‘Spammy Structured Markup’

Google wants you to use structured data markup on your site to give it better information, and help it make more compelling search results. “If Google understands the markup on your pages, it can use this information to add rich snippets and other features to your search result,” the company explains. “For example, the search snippet for a restaurant might …

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Google Webmaster Tools Now Shows Structured Data Errors

Google announced today that it has launched a new error reporting feature for the Structured Data Dashboard in Webmaster Tools. The company began testing this earlier this year, and has used feedback from webmasters to fine-tune the feature. Users can now see items with errors in the dashboard. Items represent top-level structured data elements tagged in the HTML code. Nested …

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Google Hummingbird And Structured Data: Is There A Connection?

There has been a lot written about Google’s Hummingbird algorithm since it was announced. Unfortunately, very little of it comes in the form of reliable facts that really give anybody a solid understanding of what they can do to help their sties. Mostly, just a lot of speculation and theory. But to be fair, isn’t that how most of this …

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Google Tests Structured Data Error Reporting In Webmaster Tools

Google’s Matt Cutts revealed in a Q&A at SMX Advanced on Tuesday night that Google is rolling out a test of a “structured data dashboard,” according to Search Engine Land. Barry Schwartz writes that he announced “a new beta application is testing within Google Webmaster Tools named the Structured Data Dashboard”. Google actually announced the launch of the Structured Data …

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Is It Worth It To Your Site To Help Google Build Its ‘Knowledge’?

Search is moving more and more toward structured data, which in turn, is leading search engines to delivering the information users are seeking without the need of having to send them to third-party sites. Google, in particular, is making tremendous use of this data in offerings like its Knowledge Graph and in Google Now, and it’s still very early days …

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Google Offers Webmasters Tools To Get Content In Knowledge Graph, Google Now

Google has launched two new tools for webmasters to provide the search engine with structured data from their sites. For one, Google’s Data Highlighter now supports eight types of structured data, including: events, products, local businesses, articles, software applications, movies, restaurants, and TV episodes. “With Data Highlighter, webmasters don’t even need to change their site’s HTML,” explains product manager Justin …

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Google Affiliate Network Gets Structured Promo Data

Google announced the launch of structured promotional data for links in the Google Affiliate Network. Publishers can get links with offers, promotional codes and discounts to automate and display the latest promos. Publishers can also now search and filter by offers, promo codes and discounts, including link templates and publisher-specific links. “It’s no secret that special promotions and coupons are …

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Matt Cutts On Schema.org Markup As A Ranking Signal

In 2011, Google teamed up with Microsoft and Yahoo to launch schema.org, an initiative to support a common set of schemas for structured data markup. You might wonder whether or not implementing these schemas may influence your ranking in Google (or the other search engines, for that matter). Google’s Matt Cutts posted a new Webmaster Help video talking about this, …

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Google Tweaks Rich Snippets Testing Tool, Calls It Structured Data Testing Tool

Google has launched a new version of its rich snippet testing tool, which it now calls the Structured Data Testing Tool. The company says it has improved how it displays rich snippets in the tool to better mach how they appear in search results. Google also says the new design makes it clearer what structured data Google can extract from …

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