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split testing Articles

WordPress Split Testing

So you want to build your website with with Wordpress rather than a static HTML page, but you also want the benefits of being able to split test your copy and use it with Google Website Optimizer.

Split Test Your Content as Well!

A lot of webmasters talk about split-testing their ad layouts, trying to determine which layout or block position gives a higher CTR. Well, perhaps you should take it a step further.