There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.
Twellow has launched a new "Suggested Users" feature aimed at connecting Twitterers with similar interests. It should be much more useful to the common Twitter user than Twitter's own suggested list, which is one static list for everybody, and includes mostly celebrities and other well-known people. In fact, Twitter may be getting rid of that list soon anyway.
Back in July Facebook updated policies for third-party ads on Facebook Platform. The company disabled two entire ad networks and over 100 more apps were suspended or brought into compliance over ad-related violations. Half of those had over a million monthly active users.
Update: Ford announced profits o nearly $1 billion between July and September. This is attributed to increased market share and a successful cost-cutting program. I wonder if the company's social media strategy played a significant role.
LinkedIn is testing a new design. Only a select number of users will see it, however. New features include:
- A global navigation bar at the top of the page that provides convenient access to all LinkedIn services.
- Simplified local navigation within each of the LinkedIn areas (Profile, Contacts, Groups, etc.).
- More room available for page content. Less scrolling.
- A cleaner, less-cluttered look.
Here is what it looks like:
Back in the summer time, Twitter announced that it intended to add a retweet option to its service and the API. Twitter is now rolling out the feature to a small percentage of Twitter users.
Social Media policies of well-known organizations often appear in the news with commentary throughout the Blogosphere, the Twitterverse, etc. There is an ongoing debate about just how restricted social networks should be when it comes to employee use.
Where do you stand on this debate? Share your thoughts.
We knew Twitter lists were going to be big for Twitter. We knew they were going to greatly increase the usefulness of the service, and for many, even the enjoyment. What we didn't know, however, was that right out of the box, we would see so many different uses for them, providing a window to the potential that they really do hold not only for Twitter itself, but for any business or individual who uses it. Let's look at a few of those ways that Twitter lists are being used.
WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika's publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.
Disclaimer: This article was originally written before Google made its announcement, and has been updated to reflect that.
Google and Microsoft have both inked deals with Twitter and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.