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All Posts Tagged Tag: ‘Social Media’

Here’s What Netflix’s New Official Instagrammers Are Doing

Back in September, Netflix announced that it was looking for “Grammasters” to become its official Instagrammers to travel around and shoot famous TV and movie locations for the official Netflix Instagram account. Wanted: #Grammasters: Become Netflix’s official Instagrammer & shoot famous TV&movie locals http://t.co/Cl5M0iRsnG https://t.co/y1sSzb4D6S — Netflix US (@netflix) September 29, 2014 Netflix now has its Grammasters, and they have indeed …

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Ogilvy & Mather Social Media Director On Overcoming Organic Reach Decline With Smart Data

Overcoming a decline in Facebook Page post reach is something businesses of all sizes have been grappling with over the past year. James Whatley, the social media director at Ogilvy & Mather Advertising, London, recently wrote a blog post called “Organic Reach is Gone; Get Familiar with Smart Data.” We decided to pick his brain a bit more on smart …

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Facebook Forces Marketers To Get More Creative

Businesses using Facebook for marketing have been dealt a pretty bad hand over the past year. Facebook has drastically cut down the amount of organic reach Page posts typically receive, meaning fewer of any given Page’s fans are likely to see an any given update from that Page, which they went out of their way to “like”. Have you found …

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Google And Twitter Partner On Search Again

Google and Twitter have finally reached a new deal that will see Google indexing tweets in real time, according to a report from Bloomberg (and apparently confirmed by Re/code). The deal hasn’t been formally announced, and the terms are unknown. The report says tweets will become visible in Google’s search results as soon as they’re posted starting in the first …

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Twitter Advertising Just Got Easier For SMBs

Twitter just announced a new ad offering aimed at small and medium-sized businesses. It’s called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard. “Since we launched our self-service ad platform in 2013, we’ve developed a range of products to help SMBs accomplish their marketing goals,” says product manager Buster Benson. “Last year, we …

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Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It’s harder than ever to get exposure in the News Feed without paying for it. Still, Facebook has launched new features, including tools specifically for Pages, which do create some potential for new opportunities. Which of Facebook’s recently added features do you find …

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Here’s How The Top Super Bowl Ads Played On Social Media

So, were you wondering which of last night’s Super Bowl ads got the most buzz on social media? Engagor has put together an infographic looking at the top five, as well as total Super Bowl ad mentions across Twitter and Facebook, the top hashtags, the top engaging advertisers, and some other takeaways. The highly anticipated Super Bowl commercials once again …

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Sasha Spielberg, Emily Goldwyn Debut Snapchat Show

Sasha Spielberg and Emily Goldwyn, daughters of famous producers Steven Spielberg and John Goldwyn, are now in the movie business! Well, kind of. The pair have debuted their series for mobile social platform Snapchat called Literally Can’t Even on Saturday. The show will be on the mobile app’s Discover channel every Saturday. The channel also features media partners CNN, Daily …

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Jack Dorsey Tweets Praise For Twitter CEO

On Thursday, Twitter co-founder Jack Dorsey unleashed a series of tweets about Twitter’s place in the world, and showed support for CEO Dick Costolo, who has been under fire from some investors and analysts of late. Some are calling for his ouster, but Dorsey appears to have set out to affirm that he’s still the right man for the job. …

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Facebook Puts Businesses In Present Users’ News Feeds With Place Tips

Facebook just announced the launch of a new Place Tips feature, which is (for now) only available on iPhone. For some reason, Facebook is showing this off in a Vimeo video rather than a Facebook video, which it has been talking up all month: Introducing Place Tips in News Feed from Facebook on Vimeo. These are tips that appear at …

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Twitter Video Arrives (Along With Group Messages)

Back in November, Twitter said it had a bunch of new features on the way, including a new video experience, and some updates to Direct Messages. At the time, they announced the ability to share and discuss tweets natively and privately via Direct Messages, but said that was only the first of several updates. Group Messages On Tuesday, Twitter announced …

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Report Finds YouTube To Be Biggest Loser Of 2014 For Social Media Traffic Referrals

Each quarter, we look at Shareaholic’s reports on social media traffic referrals, which give us an idea of how eight different social media platforms are performing in terms of driving traffic to websites. The latest one came out on Monday morning, and shows that Pinterest has plateaued and that StumbleUpon is the only platform besides Facebook to experience growth in …

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