WebProNews

Do Google Snippets Need Improving?

A surprising number of people, and indeed some surprising people, are now using Twitter to give status reports on what is happening in their corner of the universe. The strict imposition of no more than 140 characters and spaces seems to concentrate the mind most effectively. Tweats are of course produced by human writers. Twitter can certainly be rated a success.

Google Patents Snippets

Since there isn't an official definition of what constitutes a snippet, Google engineers have patented the way the search engine builds snippets for its results.

How To Look Your Best In Search Results

Mom always said, "Put your best foot forward." It's valuable advice, because often how you appear on a first meeting sends subtle signals about you and can influence what happens next. We should also be concerned the same way with how we appear, what information is presented about us, in the search results. 

Matt Cutts Discusses Snippets

First impressions are important, and as people, we prove ourselves with handshakes and “hello”s.  In Google’s search results, websites are represented by a paragraph or so of information, and the company’s own Matt Cutts recently took a few minutes to discuss these snippets.

Misspellings: The Fate of the Keywords Meta Tag

Meta Tags were once a major player in SEO. With the advancement of search engine algorithms, meta tags become less and less significant. The description meta tag is still used for your search engine snippets, but the keywords meta tag has been disregarded by all the major search engines.

China's Brief Block On Yahoo Resolved

Google’s had its problems in China, but for a day or so, it seemed like Yahoo had been knocked out of the running entirely - the main site was inaccessible from within that country.  The block has now been removed.

Google Allowing Misrepresented Result Snippets

I've asked Google if it's a "sneaky redirect" per their webmaster guidelines to send some users to a registration page that does not contain the words available in the search results page snippet (the words you searched for).

Ramping up for Super Bowl Ads

The Super Bowl is coming. It's in Miami. It's a big event ... for advertisers. And, well, while the costs are high - to the tune of $2.6M for 30 seconds - the build up and after-game buzz can help make or break an ad.

Book Search Praised From Lions Den

Google's Book Search project got major kudos from University of Michigan President Mary Sue Coleman speaking from within "the lion's den" also known as the Association of American Publishers (AAP). The AAP launched a lawsuit against Google in October 2005 alleging copyright infringement as a result of the search company's massive book digitization project.

Google Print Continues Amid Controversy

Google will resume scanning in-copyright works today at partner libraries as part of its Google Print for Libraries program. The project was temporarily suspended after author and publisher outrage over potential copyright infringement so the search company could negotiate the terms.