WebProNews

Get More Links in Your Actual Google Results

Google has started adding links to specific parts of webpages in the snippets on search results pages. Google gives the example of the result for the Wikipedia entry for "Trans Fat." The snippet provides links to History, Chemistry, Presence in food, and Nutritional guidelines. These are all sections of one page that the user can go straight to from the results page.

Give Away More Info On Google's SERPs

Update: Google also posted on the Enterprise Blog about how you can utilize richer snippets for Site Search. Original Article: Today at Google's Searchology event, the company announced (among other things) that it was rolling out richer snippets. The snippets will extract and show more useful info from results than the current ones, Google says.

New Google SERP Features

Google recently announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions. The company says it's deploying a new technology that better understands associations and concepts related to searches. Google explains:

Do Google Snippets Need Improving?

A surprising number of people, and indeed some surprising people, are now using Twitter to give status reports on what is happening in their corner of the universe. The strict imposition of no more than 140 characters and spaces seems to concentrate the mind most effectively. Tweats are of course produced by human writers. Twitter can certainly be rated a success.

Google Patents Snippets

Since there isn't an official definition of what constitutes a snippet, Google engineers have patented the way the search engine builds snippets for its results.

How To Look Your Best In Search Results

Mom always said, "Put your best foot forward." It's valuable advice, because often how you appear on a first meeting sends subtle signals about you and can influence what happens next. We should also be concerned the same way with how we appear, what information is presented about us, in the search results. 

Matt Cutts Discusses Snippets

First impressions are important, and as people, we prove ourselves with handshakes and “hello”s.  In Google’s search results, websites are represented by a paragraph or so of information, and the company’s own Matt Cutts recently took a few minutes to discuss these snippets.

Misspellings: The Fate of the Keywords Meta Tag

Meta Tags were once a major player in SEO. With the advancement of search engine algorithms, meta tags become less and less significant. The description meta tag is still used for your search engine snippets, but the keywords meta tag has been disregarded by all the major search engines.

China's Brief Block On Yahoo Resolved

Google’s had its problems in China, but for a day or so, it seemed like Yahoo had been knocked out of the running entirely - the main site was inaccessible from within that country.  The block has now been removed.

Google Allowing Misrepresented Result Snippets

I've asked Google if it's a "sneaky redirect" per their webmaster guidelines to send some users to a registration page that does not contain the words available in the search results page snippet (the words you searched for).