How do you do in-house SEO if you have never done it before? In the session "In House: I'm responsible for SEO now what?" the panel offers advice on how to create a successful in-house SEO program.
(Coverage of SMX West continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Did you know that YouTube is the 2nd largest search engine and the 4th largest web property? It also attracts hundreds of millions of users a month, and 15 hours of video are uploaded every minute.
A web presence with that much power really shouldn't be ignored. At SMX West, YouTube Product Manager Matt Liu made these points, and they are good points to consider when it comes to your marketing. Liu encourages users to "Take advantage of what YouTube has to offer."
“The top position is no longer winner-take-all,” Bryan Horling, a Google software engineer in charge of Personalized Search, told the SMX West audience in Santa Clara California. After a decade of trying to claim that prize, that may or may not be good news to some.
(Coverage of SMX West continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
SearchRank Founder and CEO David Wallace is a very busy guy. He has to have a schedule. At the SMX West session on Productivity Tips for the Busy Search Marketer, he says that when you're busy you have to have a routine.
In-House SEO has been a big topic at SMX West. This is because many businesses are moving their SEO in-house to save money because of the economy. With in-house SEO comes training the staff.
It's not easy to predict changes in the search industry on even a month-to-month basis; divisions get closed, new products are launched, and market shares waver constantly. But at SMX West, John Battelle discussed the much more distant future and made some interesting forecasts.
How people search and interact with search engines was the subject of the session "Just Behave, A look At Searcher Behavior."
(Coverage of SMX West continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Social media marketing can be extremely effective. Compared to other advertising options, it can be extremely cheap, too, which is perhaps more important than ever. So a session at SMX West focused on what's new and how to succeed in this field.
The SMX West conference began today, and Danny Sullivan, its co-chair and the editor-in-chief of Search Engine Land, gave the keynote to truly kick things off. Sullivan took an all-inclusive look at the search industry, touching on current standings, trends, and also what he'd like to see happen.
The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search.
(Coverage of SMX West continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
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