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Google Is Working On The ‘Next Generation’ Of Panda

Google Is Working On The ‘Next Generation’ Of Panda

By Chris Crum March 14, 2014

Google’s Matt Cutts spoke at the Search Marketing Expo on Thursday, and reportedly said that the search team is working on the “next generation” of the controversial Panda update, which will be softer and more friendly to small sites and …

Tips For Ranking Higher On and With YouTube
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Did you know that YouTube is the 2nd largest search engine and the 4th largest web property?  It also attracts hundreds of millions of users a month, and 15 hours of video are uploaded every minute.

A web presence with that much power really shouldn’t be ignored. At SMX West, YouTube Product Manager Matt Liu made these points, and they are good points to consider when it comes to your marketing. Liu encourages users to "Take advantage of what YouTube has to offer."

Top Ranking in Google Isn’t Top Rank Anymore
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“The top position is no longer winner-take-all,” Bryan Horling, a Google software engineer in charge of Personalized Search, told the SMX West audience in Santa Clara California. After a decade of trying to claim that prize, that may or may not be good news to some.

(Coverage of SMX West continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Little Things Can Make a Big Difference in Productivity

David Wallace of SearchRankSearchRank Founder and CEO David Wallace is a very busy guy. He has to have a schedule. At the SMX West session on Productivity Tips for the Busy Search Marketer, he says that when you’re busy you have to have a routine.

Train Your Own Staff to Save Money on SEO
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In-House SEO has been a big topic at SMX West. This is because many businesses are moving their SEO in-house to save money because of the economy. With in-house SEO comes training the staff.

Battelle Talks Future Of Search At SMX West

It’s not easy to predict changes in the search industry on even a month-to-month basis; divisions get closed, new products are launched, and market shares waver constantly.  But at SMX West, John Battelle discussed the much more distant future and made some interesting forecasts.

A Look At Search Behavior At SMX West

How people search and interact with search engines was the subject of the session "Just Behave, A look At Searcher Behavior."

(Coverage of SMX West continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Social Media Marketing Tips From SMX West
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Social media marketing can be extremely effective.  Compared to other advertising options, it can be extremely cheap, too, which is perhaps more important than ever.  So a session at SMX West focused on what’s new and how to succeed in this field.

Danny Sullivan Delivers SMX West Keynote

Danny SullivanThe SMX West conference began today, and Danny Sullivan, its co-chair and the editor-in-chief of Search Engine Land, gave the keynote to truly kick things off.  Sullivan took an all-inclusive look at the search industry, touching on current standings, trends, and also what he’d like to see happen.

Measuring Search And Offline Marketing Success
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The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search.

(Coverage of SMX West continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Test Your Search Knowledge In New Contest

Do you think you are a Search Engine Marketing expert? If so, you will now have a chance to prove it.

Test Your Search Knowledge In New Contest

Marin Software along with Search Marketing Expo-SMX West has launched the Biggest Search Geek Contest.
 

Deciding Which Search Conferences To Attend

One of the questions I get asked frequently is “which search conferences should I attend”. Seeing as conferences end up costing you between $3500-$5000 a pop when you include travel, lodging and meals I thought I’d share my experience.

Blended or Universal Search?

Michael and I had the opportunity to attend the SMX (Search Marketing Expo) last week in sunny Santa Clara, CA.

SMX West: Search Usability

Shari Thurow, Founder and SEO Director, Omni Marketing Interactive spoke about SEO and usability.

(Coverage of the SMX West Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

SMX West: Competitive Research

Yank out "The Art of War" or just use common sense; either way, it’s plain to see that knowing about your competitors can help your business.  At a session titled "Analyzing the Competition," speakers suggested areas to research and acceptable ways in which you can do so.

SMX West – Online Reputation Management Through Search

I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint.

Andy Beal
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SMX West – Generation Next: Search In The Coming Decade

Day 3 of SMX West kicked off with a group keynote titled Generation Next: Search In The Coming Decade moderated by Search Engine Land’s Executive Editor Chris Sherman and Gord Hotchkiss, President and CEO of Enquiro.

The panel of speakers included representatives from the major search engines – Brad Goldberg of Microsoft, Larry Heck with Yahoo! and Peter Norvig of Google – discussing where they see search going in the next decade.

Will search as we know it will survive?