All Posts Tagged Tag: ‘Skechers’

Skechers To Pay $40M Over Shape-Ups Ads

One year ago, The U.S. FTC fined shoe manufacturer Skechers $40 Million over its ads for “Shape-Ups” shoes. The shoes were marketed as being able to help users lost weight and tone the muscles in their lower bodies. Skechers was banned from running the ads further and customers who bought the shoes could receive refunds from the FTC or join …

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Mark Cuban Goes To The Dogs In Super Bowl Ad

Mark Cuban, famed businessman and Dallas Mavericks owner, showed up at the Super Bowl in the best way possible – a Skechers ad. The ad features a greyhound race with a bulldog wearing Skechers’ new shoes that allow it to beat the speedy dogs. While Cuban only shows up at the end, he fits right in as the dog’s owner. …

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Are Search, Web Traffic, Indicators Of Offline Value?

I was out of the country when Heelys hit the scene, so learning about them later, as a novelty shoe line that reminded me of the KangaRoos I wore when I was five, was more of a mental pop culture note than a personal world-changing one. Had I been ten when they became popular, they likely would have shared Reebok Pump status in my personal must-have shoe history.

Then again, I also hadn’t noticed the rise of Uggs and Crocs, either; the thigh-high black boots traversing Japan’s rail system I found a dozen levels more interesting, but for entirely separate reasons.

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