ShopLocal Articles

Microsoft Launches Online Circular Ads for MSN Local

Microsoft Advertising has unveiled new localized deals through interactive online circulars (like those ads that fall out of your newspaper, the company notes) as part of MSN Local Edition.

The site is geo-targeted, so only location-relevant circulars will be shown to consumers.

Consumers Going Online For In-Store Purchases
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ShopLocal, a multi-channel shopping and advertising services firm, said today that its ShopLocal Retail Index was up 29 percent for the month of June, bringing the average number of page views on major retailer sites to 33 percent for the first half of 2008.

In June, the index reached 174 for the month (benchmarked at 100 for January 2006), and is based on 245 million page views from 20 million consumer visits to retailers Web sites. The index is designed to track the influence of the Internet on in-store shopping.

Yahoo Circular Program Commences

Upwards of 90 percent of the ads in Sunday newspapers are probably not relevant to any given person.  But there are some good deals to be had, and Yahoo’s new Circular program intends to see that they’re delivered to interested individuals.

SES Chicago: Online Search, Local Purchases

Most folks know that they can find whatever they want on the Web.  Nonetheless, people still hop in the car when it’s time to actually buy stuff.  This can be a good thing, though, if you learn to take advantage of it.

ShopLocal Introduces Online Retail Index

ShopLocal, a multi-channel shopping and marketing firm has introduced The ShopLocal Index, a market indicator focused on tracking the influence of the Internet on in-store shopping.

Newspapers Divvy Up CareerBuilder, Topix

Gannett, Tribune, and McClatchy have reworked their ownership percentages of online classifieds site CareerBuilder, the Topix.net news aggregator, and the ShopLocal.com search engine.

New ShopLocal.com Allows Shoppers to Research Local Specials and Sales

CrossMedia Services, Inc. today announced the launch of ShopLocal, an online resource that allows shoppers to research local specials and sale items at stores close to home.